MJ Gottlieb Reveals The #1 Misconception Entrepreneurs Have When Starting A Business

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MJ Gottlieb from N2ITIV Solutions announces the single biggest misconception entrepreneurs have when starting or running their businesses.


You constantly hear people talk about how long and hard they work and complain about the results they get when the amount of work has absolutely nothing to do with their chances at succeeding.

MJ Gottlieb from the entrepreneur and start-up blog, N2ITIV Solutions has learned nearly all of his lessons from failure. Despite Gottlieb citing fifty-five such examples and case studies of the lessons learned through failure in his upcoming book, How To Ruin A Business Without Really Trying (Fall 2013), there is one misconception that sticks with him the most; namely, that the amount of work an entrepreneur puts into his or her business is related to its ultimate success or failure.

There is a difference between working hard and working smart. This applies to both entrepreneurs and the corporate world. Gottlieb states, “You constantly hear people talk about how long and hard they work and complain about the results they get when the amount of work has absolutely nothing to do with their chances at succeeding.” The excessive quantity vs. the quality can frustrate an entrepreneur to the point that he or she will burn out before given a chance to succeed. This is a perfect example of what not to do in business.

Gottlieb believes there are key factors an entrepreneur can do to greatly increase the quality of his or her own work:

1. Set an agenda: As they say, he (or she) who fails to plan, plans to fail. No day or week should start without setting a focused agenda first. Gottlieb likes to set a hierarchy in his agenda and tackle the hardest items first, as it both avoids procrastination and also allows the most challenging items to be handled early on and with a fresh head.

2. See what has and has not worked for others: An entrepreneur should research his or her own industry and see how others have handled things successfully, and use that as a guide to follow to duplicate that success. Success results from good quality work and thinking. There is no shame in learning quality work and thinking from someone else. On the other hand, there is even more power in finding out the mistakes of others and learning how to avoid those business mistakes.

3. Break up agenda: Tackling a long list of “to-do’s” can be very detrimental to the quality of work. Entrepreneurs often get to the end of a day or week and realize that only a small portion of their agenda has been accomplished because they spent too much time on certain items. Breaking things up allows the person to be far more efficient with his or her time.

4. Have a physical reminder at all times: While digital is great, print out the agenda and place it in plain sight. The act of physically writing one’s agenda is great for both memory retention and a visual reminder.

5. Review at the end of the day: An entrepreneur can never really assess the quality of his or her own work if they don’t review what they have accomplished after the day is done. By doing this, the entrepreneur can learn both what he or she has done from a productivity standpoint which will give them a great indication and insight into the quality of their work.

Gottlieb ends with saying, “People should begin their day by asking the question, 'What do I want to accomplish today,' and end with 'What did I accomplish today?' By doing this, you dramatically increase your level of productivity.”

N2ITIV Solutions, founded by MJ Gottlieb and Gary O'Neil, is a strategic consulting firm specializing in the implementation of creative business strategies to help aspiring entrepreneurs and small businesses increase their brand awareness and monetize their businesses. The N2ITIV website is a blog for entrepreneurs offering advice learned through Gottlieb and O’Neil’s experience owning and operating five companies over the last 21 years.

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