Baseball, Business, Altruism & the African Life of an Entrepreneur, on IFV News

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The IFV News Team is focused on bringing the viewer relevant business and financial information in an enjoyable comprehensive web based business news show format.

Batter up! Major League Baseball (MLB) 2010 is here. As new legends emerge during this season, fans remember greats of the past. Jackie Robinson might be best known as the first African American MLB player of the modern era, but he was also a social and civil rights activist as well as an entrepreneur. He passed that entrepreneurial spirit and the idea of giving back to the world onto his children. The next In Full View News show features the small business and global community focused efforts of Robinson’s youngest, David. David Robinson has spent decades in Tanzania developing Sweet Unity Farms, a world-class coffee brand, while helping the African farmers who grow the Arabica coffee bean. Robinson tells IFV’s Marcella Palmer that along with growing a business, he and his partners are working to battle poverty through commerce and philanthropy.

This IFV News show can be viewed on demand starting April 10, 2010 on the front page of for one week, then will move to the IFV News site archives.

About In Full View News (IFV News)
The IFV News Team is focused on bringing the viewer relevant business and financial information in an enjoyable comprehensive web based business news show format. A new webreport airs every Saturday at Viewers are encouraged to return daily for articles from trusted sources around the globe monitoring mid-cap, small-cap and micro-cap companies, as well as other medium/small businesses and entrepreneurs (SME). Featured news sources are Forbes, Business Week, BBC News, BusinessWire, PR Newswire, CNET, BusinessGreen and TechCrunch as well as other U.S. and International publications. Viewers are invited to contact IFV News regarding topics of interest. IFV News is a product of M.INK Productions ® LLC

Recent IFV News episodes feature:
March 20th – "The Korn/Ferry Institute Briefings on Talent & Leadership" magazine; Joel Kurtzman's "Common Purpose"; and Cross Media NYC
March 13th – "Deen Bros. Good Cooking" magazine
March 6th – Concord Engineering Group, taking a look at the workplace and jobs in a greener economy

About David Robinson and Sweet Unity Farms
In many ways, David Robinson has followed in his late father's footsteps. But he was never a baseball player. David Robinson sells coffee and lives in a place where no one even cares about the New York Yankees. Jackie Robinson, David's father, was one of the world's greatest athletes. As the first African American in the Major Leagues, his triumphs are well documented in books and film, and in Major League Baseball's Hall of Fame. The unimaginable pressure that his father felt left an imprint on a nation, and on David. It was character more than catching, heroism more than hitting, that David felt the need to live up to.

Sweet Unity Farms gourmet coffee is grown exclusively by small-scale, family owned farms. These individuals then form farmer managed cooperatives. The groups come together to bring Sweet Unity Farms to the market, and to you.

For more information on David Robinson and Sweet Unity Farms, visit or


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Marion Palmer
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