JMR Graphics, A Nationwide Car Wraps Manufacturer, Comments on Creative Outdoor Advertisement in Peru

Share Article

Nationwide car wraps manufacturer JMR Graphics discusses the importance of creativity in advertising following the introduction of an innovative billboard in Peru.

News Image
Outdoor advertising, in general, is an effective way of getting your brand out there. When you mix in some creativity, the opportunities are endless...

On June 5, JMR Graphics, a nationwide car wraps manufacturer, comments on a billboard in Peru that creates water from humidity.

According to an article on, a Peruvian billboard is “extracting enough drinking water out of humid air to help a nearby village, Lima, with about 96 liters (25 gallons) a day."

The billboard is operated by the San Antonio-based company, Clear Channel Outdoor Holdings Inc., which operates 750,000 outdoor advertising displays on five different continents. The Peruvian experimental $32,600 billboard in the city of Bujama, provides enough clean water that “15 to 18 villagers” can access to daily. It is used for cooking and drinking. According to a Clear Channel video, one villager called it water “from heaven because it comes from air.” Schoolchildren are also able to stop and drink from a tap attached to billboard.

The billboard traps humidity in the air by using a panel that is comprised of five different devices that extract water vapor from tanks at the top. When the water flows down a pipe to a tap, it is filtered. In the six months since the billboard has been installed, about 15,000 liters of water have been produced. The billboard was developed by Clear Channel who collaborated with researchers at the University of Engineering and Technology in Lima and a media/advertising agency.

TJ Pannell, a representative from JMR Graphics, a nationwide bus wraps manufacturer, says that this type of creative outdoor advertising is on the rise. “Outdoor advertising, in general, is an effective way of getting your brand out there. When you mix in some creativity, the opportunities are endless. This particular billboard isn’t advertising a specific brand, but it is getting the message out to the Peruvian residents that clean, filtered water is available if they need it.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Katherine Winkler
Visit website