How are the independent butcher shops retaining more than 20 percent share in the market?
Cumming, GA (PRWEB) September 18, 2007
GAPbuster Worldwide, the world's leading Customer Experience Management and Mystery Shopping Agency, recently carried out a study in customer service execution between major supermarket groups and a small independent butcher in the same area.
Over the passing times and innumerable surveys, various mystery shoppers have visited multiple super marts and independent butchers but they have always had a compelling question in mind, "How are the independent butcher shops retaining more than 20 percent share in the market?" After going through a couple of surveys and ways of monitoring, five questions took the lead. These questions more or less cover all that mystery shoppers have inferred after visiting ten stores in the neighbourhood.
In an era when time is of the essence, it is important that you are attended to in as short a time as possible, therefore the first criteria: Speed of Service. When deciding whether or not you are going back to a store again, one always thinks of two things: friendliness of the staff and the quality of interaction, as these are the points which make you comfortable with the surroundings of the store and the product you are purchasing. Where would you like to shop a place which is organised or where you have to go rack to rack looking for what you need, so the next pointer is presentation.
Observations have led to the conclusion that overall customer satisfaction is what gives a lead to these independent butcher shops.
For additional information visit http://www.gapbuster.com
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