With a return to DIY foods, consumers are looking for specialized products that modernize and simplify old school methods, like the natural French method of preserving the creamy texture and delicate flavor of butter, which the Butter Bell crock provides.
LOS ANGELES, CA (PRWEB) October 10, 2012
Cooking.com today announced a new channel partnership with Butter Bell®, an L. Tremain Company brand, which since its inception in 1996 has become the most recognized purveyor of butter crocks in the US and Canada. The partnership of these two major players in the culinary space, both based in Los Angeles, coincides with the launch of the newly redesigned Butter Bell Store. The new collaboration only strengthens the network of Powered by Cooking.com brands that continue to dominate the culinary e-commerce space.
The new site was formed “so that you can follow your inspiration, well equipped for any home cooking adventure.” In addition to providing consumers with Butter Bell crocks—which store soft, delicious, spreadable butter safely without refrigeration—in a wide variety of styles, the Butter Bell Store provides a selection of more than 250 cooking-related items.
Cooking.com, which currently manages both its own culinary e-commerce site and uniquely branded online stores for the biggest names in the industry, will manage the e-commerce business of the Butter Bell brand moving forward. In addition to providing the Butter Bell Store with a new and improved online look and feel, Cooking.com will handle product fulfillment and will provide a completely integrated program to amplify sales efforts online. Consumers will also benefit from a new selection of products that complement the existing Butter Bell crock line and improved social accessibility.
“We are excited to collaborate with Butter Bell and support the most recognized brand of butter crocks in the US and Canada with a refreshed store website,” said Tracy Randall, CEO of Cooking.com. “With a return to DIY foods, consumers are looking for specialized products that modernize and simplify old school methods, like the natural French method of preserving the creamy texture and delicate flavor of butter, which the Butter Bell crock provides.”
“We are always looking for ways to enhance our customers' online shopping experience,” said Lisa Tremain, president and CEO of the L. Tremain Company. “With 15 years of fine-tuned experience in the space, Cooking.com has a well-respected reputation for reaching unique audiences and bringing them a tailored store experience. Their history of seamless brand integration was another key factor in our decision, as it was important that our updated storefront cater to consumers while maintaining the family-run gourmet brand.”
The Butter Bell branded shopping destination is at http://www.butterbell.com For more information, please visit the Butter Bell Store or follow @butterbellcrock on Twitter for the latest news updates.
Cooking.com is transforming online shopping in the food and cooking space by building innovative, entertaining shopping experiences with trusted brands. Cooking.com operates uniquely branded stores, including: Food Network Store, Calphalon Store, Rachael Ray Store, and Epicurious Shop. Powered By Cooking.com delivers high touch, branded e-commerce solutions and category expertise, enabling partners to attract consumers, drive membership and build new revenue opportunities. Cooking.com offers over 30,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with an exceptional experience and is the recipient of numerous awards for customer satisfaction. Cooking.com was founded in 1998 and is based in Marina Del Rey, CA. Please visit http://www.cooking.com