Timeshare Advertising Company to Create New Integrated Social Media Outreach Program

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Online Advertising Leader BuyaTimeshare.com will reach out to consumers through its corporate Blog, Facebook and Twitter Accounts.

We've been tracking the progress and adoption of social media platforms such as Twitter and Facebook for a while, but the effectiveness of these channels for our industry has been in question until recently

The social media revolution has come to BuyaTimeshare.com as the online timeshare advertiser has created a new outreach program to share industry information and deals through corporate accounts.

The company has been testing the accounts to measure their effectiveness and has decided to grow those accounts to meet the needs of consumers, according to Wes Kogelman, president and CEO, BuyaTimeshare.com.

"We've been tracking the progress and adoption of social media platforms such as Twitter and Facebook for a while, but the effectiveness of these channels for our industry has been in question until recently," said Kogelman. "We believe that the adoption of these programs by consumers has grown to the point that, based on our testing, we are confident in investing into these programs to expand our outreach beyond our own website."

The company's Facebook page, at http://www.facebook.com/rentatimeshare, has already grown to more than 300 "likes" and the company will be using it to post weekly rental deals and industry information as well as a way for consumers to interact with the company. Industry information on the corporate blog has been increased since December and can be accessed through the company's homepage at http://www.buyatimeshare.com. The corporate Twitter account, at http://www.twitter.com/selltimeshares, will be used to provide deals on high demand properties and to share industry information to consumers to provide a more balanced view of the timeshare industry beyond the sensational headlines that are often unbalanced in their reporting of industry events.

"It's no secret that social media is the present as well as the future of online outreach," said Kogelman. "Facebook now has 153 million subscribers in the U.S. and with its incorporation of Bing as its internal search engine, more people are going to use their Facebook account for all of their online searching and sharing needs. We want to be able to meet those needs by providing great value and information for those looking for deals on timeshare."    

About BuyaTimeshare.com
BuyaTimeshare.com is an internet advertising and marketing company for timeshare owners who seek to sell timeshare or rent timeshare by owner. The company has been in business since 2000 and was ranked by Inc. Magazine as one of the fastest-growing, privately held companies in the country last year, making the prestigious Inc. 5000 list. BuyaTimeshare.com was also listed as one of BusinessNH Magazine's Top 10 Companies to Watch in 2009 and the company also operates Timeshare Pulse, an innovative program designed to help buyers and renters find the timeshare vacation of their dreams. For more information, please visit http://www.buyatimeshare.com or call 1-800-882-0296.    

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Bryan Connelly
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