buySAFE Expands Value Proposition with Addition of a Lowest Price Guarantee and Announces the Release of the buySAFE 3-in-1 Bond Guarantee

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buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for online merchants today announced the addition of a Lowest Price Guarantee to its bundle of benefits for buyers. buySAFE’s Bonding solution is a free service for online merchants that gives shoppers an option – at their choice – to include a bond guarantee at checkout for added piece of mind. With the addition of the Lowest Price Guarantee, buySAFE now offers shoppers a 3-in-1 Bond Guarantee.

Jeff Grass, CEO of buySAFE said, “As one merchant told me recently, ‘buySAFE now gives my shoppers every reason to buy from me and to buy right now. The Lowest Price Guarantee encourages the shopper to not wait, but rather buy today.”

buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for online merchants today announced the addition of a Lowest Price Guarantee to its bundle of benefits for buyers. buySAFE’s Bonding solution is a free service for online merchants that gives shoppers an option – at their choice – to include a bond guarantee at checkout for added piece of mind. With the addition of the Lowest Price Guarantee, buySAFE now offers shoppers a 3-in-1 Bond Guarantee that includes all of the following:

buySAFE 3-in-1 Bond Guarantee
1.    $25,000 Purchase Guarantee – a full third party guarantee of all the purchase terms of sale
2.    $10,000 ID Theft Protection – comprehensive identity theft coverage
3.    $100 Lowest Price Guarantee – if the store price drops within 30 days of a purchase, buySAFE pays the difference

The buySAFE 3-in-1 Bond Guarantee now enables e-tailers to address the three biggest questions shoppers ask after they find the product they want at a price they are willing to pay:
1.    Is this merchant reliable and will they perform as promised?
2.    Will my personal information be secure and remain private?
3.    Am I getting the best deal?

The buySAFE 3-in-1 Bond Guarantee fully answers these questions, thus providing shoppers with increased confidence and greater peace of mind when deciding who to buy from.

Jeff Grass, CEO of buySAFE said, “As one merchant told me recently, ‘buySAFE now gives my shoppers every reason to buy from me and to buy right now. The Lowest Price Guarantee encourages the shopper to not wait, but rather buy today.” Mr. Grass adds “After extensive consumer research and months of live tests, we know that the Lowest Price Guarantee is highly valued by online shoppers. This significantly expands buySAFE’s overall value to buyers and is one of the core benefits of our new buySAFE 3-in-1 Bond Guarantee.”

John DiSarlo, buySAFE’s VP of Sales & Business Development shares “The addition of the Lowest Price Guarantee benefits buySAFE Merchants as well. More confident, happier buyers mean increased conversion and higher profitability. This added benefit, which is free to merchants, further reinforces the tremendous value that the buySAFE Bonded service has for leading e-tailers.”

About buySAFE, Inc.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
For Media Contact:
buySAFE, Inc.
Hans Dreyer, Vice President
703 778 4445 x110
hdreyer(at)buysafe(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 ext. 110
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