“With the addition of buySAFE to our site, we have seen a dramatic lift in our conversion and revenue along with a satisfying consumer experience,“ says Alan Cohen, President of ecomElectronics.com.
Arlington, VA and Brooklyn, NY (PRWEB) February 16, 2010
buySAFE, Inc., the leading provider of eCommerce trust and confidence solutions for online merchants, and ecomElectronics.com, one of the top online providers of branded audio/visual and consumer electronics, computer and computer accessories and photography equipment have reported an increase of 12.0% in ecomElectronics.com’s website conversion rates since implementing the buySAFE Bonding solution.
ecomElectronics.com conducted a highly sophisticated website conversion impact test, where 50% of the traffic to their site experienced buySAFE and 50% of the traffic saw no buySAFE whatsoever. Controls were put into place to ensure that return visitors had the same experience – with or without buySAFE - on their subsequent visits. The A-B test took place over a multi-week period with over 42,000 website visitors participating.
The conversion impact test results were clear and convincing. When buySAFE was present, visitors to ecomElectronics.com’s website were 12.0% more likely to become buyers than when buySAFE was not present. ecomElectronics.com experienced a corresponding 12.0% increase in sales and an even greater increase in profitability as all of the additional sales generated via the buySAFE solution were completely incremental (e.g. no added spending on advertising) The positive impact of the buySAFE Bonding solution on ecomElectronics.com’s business is significant.
“With the addition of buySAFE to our site, we have seen a dramatic lift in our conversion and revenue along with a satisfying consumer experience,“ says Alan Cohen, President of ecomElectronics.com. “buySAFE is a very effective solution to lift conversion and is a must have for every successful online business.”
“We are thrilled to have Alan and the team at ecomElectronics.com join our family of over 3,000 buySAFE Merchants,” says Jeff Grass, buySAFE, Inc.’s President & CEO. With the buySAFE Seal and bond option in checkout, shoppers can buy with total confidence. ecomElectronics.com is committed to delivering great products with a great customer experience, and we are pleased that buySAFE has contributed to the fast growth and continuing success of this innovative merchant.”
About buySAFE, Inc.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com.
ecomElectronics was founded in 2006. The owners have over 35 years of combined experience in the Mail order and eCommerce verticals. With years of built relationships with manufacturers and vendors they can guarantee shoppers will be happy with their pricing. ecomElectronics.com’s service department is also one of the friendliest and most knowledgeable on the web to help ecomElectronics.com’s customers with their purchase.
For Media Contact:
Hans Dreyer, Vice President
703 778 4445 x110