Leading eCommerce Retailer EyeBuyDirect Sees Substantial Website Conversion Rate Rise with buySAFE Bonding

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buySAFE Bonding increased website conversion by nearly 10% for EyeBuyDirect.com, a 2010 Internet Retailer “Hot 100” Merchant and leading provider of prescription and non-prescription frames, lens and other eyewear, during a recent A/B website conversion test.

"We were skeptical about whether an established brand like EyeBuyDirect would see any conversion lift from buySAFE but were amazed that it delivered such a strong increase in our conversion rate," said Roy Hessel, CEO of EyeBuyDirect, Inc.

buySAFE Bonding increased website conversion by nearly 10% for EyeBuyDirect.com, a 2010 Internet Retailer “Hot 100” Merchant and leading provider of prescription and non-prescription frames, lens and other eyewear, during a recent A/B website conversion test.
EyeBuyDirect recently conducted an A/B website conversion impact test to measure the conversion and financial impact of using the buySAFE solution. The test was conducted over a period of time that included approximately 367,000 unique visitors to their website with close to 5,000 online orders recorded. Of those visitors who saw buySAFE’s Seal and bonding option in checkout, they were 9.6% more likely to make a purchase vs. those in the control group that did not see buySAFE. This resulted in many hundreds of additional sales for EyeBuyDirect.com.
"We were skeptical about whether an established brand like EyeBuyDirect would see any conversion lift from buySAFE but were amazed that it delivered such a strong increase in our conversion rate," said Roy Hessel, CEO of EyeBuyDirect, Inc. "buySAFE Bonding has proven to be a very worthwhile investment for our online business and the buySAFE is a great partner to work with."
"The results clearly show that buySAFE Bonding is the best way for established retailing brands to maximize sales to risk-averse consumers," added Jeff Grass, CEO of buySAFE, Inc. "Through merchant certification, daily monitoring and enabling shoppers to enjoy added peace of mind via the buySAFE Seal and bonding option in checkout, buySAFE is able to provide a safe, reliable and independently guaranteed online shopping environment."
About buySAFE, Inc.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
EyeBuyDirect Inc.
EyeBuyDirect Inc. is a global prescription lab and optical retailer specializing in the volume production of affordable prescription eyeglasses. As a manufacturer, supplier and retailer of optical products, EyeBuyDirect is not only involved in every step of the eyewear production and distribution process, but has also developed an efficient, streamline approach to the optics supply chain. With a global manufacturing program and three worldwide sites cooperating in unison to harness state-of-the-art technology, EyeBuyDirect is committed to producing innovative, high quality frames and lenses.

EyeBuyDirect regards quality, innovation, service excellence and unbeatable value as of utmost importance. As owner and operator of online retailer EyeBuyDirect.com, the company has quickly emerged as a formidable and dependable brand in consumer optics. Fully integrated prescription labs and offices in the United States and globally have enabled the sourcing of in-house opticians, technicians, and professionals from around the globe. A close-knit team is focused on delivering high value services to customers and business partners alike, as the company aspires to become the world’s leading global prescription lab and online retailer.

EyeBuyDirect.com
Launched in 2005 and emerging today as a major player in the global online retail sphere, EyeBuyDirect.com is a prescription eyewear website offering an extensive range of high quality, affordable frame and lens packages. The site offers its budget-conscious and style-savvy shoppers a fast, simple and efficient way to browse an extensive online catalogue, and enables them to purchase eyewear from the comfort of their own homes. Users have the added option of uploading their photo to ‘virtually’ try-on their desired eyeglasses, as well as receiving feedback and opinions from other users to help inform their decision – all contributing to a fun and interactive shopping experience. http://www.eyebuydirect.com

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP Public Relations
703 778 4445 x110
hdreyer@buysafe.com
EyeBuyDirect
Roy Hessel, CEO
rh(at)eyebuydirect(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 ext. 110
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