TotalVac.com Enjoys Substantial Jump in Website Conversion and Sales with buySAFE Bonding Solution

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buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and TotalVac.com, a leading online retailer of vacuum cleaners, vacuum cleaner parts and supplies and small appliance parts, determined during a recent A/B test that buySAFE Bonding significantly increased their website conversion rates and sales.

“The experience of working with buySAFE has been a tremendous one and the value of buySAFE to my organization has been amazing,” said Jeff Bradshaw, President of TotalVac.

buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and TotalVac.com, a leading online retailer of vacuum cleaners, vacuum cleaner parts and supplies and small appliance parts, determined during a recent A/B test that buySAFE Bonding significantly increased their website conversion rates and sales.

After conducting an A/B analytics test to measure the conversion, sales and profit impact of using the buySAFE Bonding solution, results showed a 6.0% lift in the website conversion when buySAFE was present on the website versus the control group where buySAFE was not available to consumers. The test was conducted over a period of time that included approximately 159,828 unique visitors to their website with nearly 3,000 online orders recorded, so the results were statistically significant to a very high level. Over the course of a year, this conversion rate increase will translate into millions of dollars in additional revenue and significant increases in profitability for TotalVac.com from utilizing the free buySAFE Bonding solution.

“The experience of working with buySAFE has been a tremendous one and the value of buySAFE to my organization has been amazing,” said Jeff Bradshaw, President of TotalVac. With the increased website conversion while providing a better consumer experience, we look forward to continuing this great relationship. The buySAFE team has also provided excellent service to both me and my customers”.

“By providing our customers the capability to objectively, accurately and transparently measure the specific impact of buySAFE on their website revenues and conversion rates, we give our customers the knowledge to help them make sound business decisions,” said Jeff Grass, CEO of buySAFE, Inc. “The team at TotalVac takes a very analytical approach to how they run their business and really put us through the paces on testing the impact of buySAFE on their business. They are a great team, with a very well managed business, and we’re proud to have them as a buySAFE Bonded Merchant.”

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About TotalVac.com
TotalVac.com is a leading online retailer of vacuum cleaner parts and supplies. TotalVac also carries a large selection of humidifier filters, electric shaver parts, small appliances, and appliance parts. If you are shopping for vacuum bags, TotalVac offers a wide selection of vacuum bags. Totalvac.com has all you need at affordable prices.

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110

TotalVac.com
Jeff and Laurie Bradshaw
Owners
(978) 777-3700

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Hans Dreyer
buySAFE, Inc.
703-778-4445 ext. 110
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