Internet is the Key to Success for Marketing in a Recession

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In today's economy businesses need to look for cost effective ways to stay strong in the market place. companies can not afford to sit back and hope the economy improves on its own. They need to engage their customers and one of the most effective ways is through online promotions and marketing.

Buzzplant has been hard at work for over nine years helping businesses find their niche audience with effective online marketing.

In today's economy businesses are looking for ways they can tighten there financial belts. In most cases marketing and advertising are the first to go. Managers are looking to keep the customers they already have. They feel they do not need to "waste" capital on trying to attract new customers. Bob Hutchins, president of BuzzPlant, thinks this could be a disastrous move on a company's part.

"The whole point of a recession is customers are not spending. Businesses need to generate even more interest in their company through marketing and promotions if they hope to remain viable." said Hutchins.

A study by McGraw-Hill which looked at 600 companies from 1980 to 1985 showed companies that kept their marketing plans during the recession ultimately were more successful with better sales and grew. Companies that expanded their advertising during the economic recession had sales of more than 250 percent compared to those who did not continue to advertise. Rather than cutting budgets, companies should continue to spend marketing dollars and find creative ways to maximize marketing budgets.

So how does a company spend its dollars wisely? Buzzplant believes that the most effective way to advertise is through online promotions and marketing. Social networks like Facebook, Twitter, and MySpace and the Internet as a whole are now the primary connect points for people while traditional media such as newspapers and television have lost the edge they once had. Companies are realizing this phenomenon but unfortunately, either don't know how to do effective online marketing or they run their online marketing poorly which can create a negative brand image. "Buzzplant has been hard at work for over nine years helping businesses find their niche audience with effective online marketing." said Hutchins.

"BuzzPlant's core strengths are in developing and executing cutting edge internet marketing and promotional strategies to create a buzz online about a client's event, product or service and translating that buzz into tangible benefit for clients," said Hutchins "And that is why we created a package of services called the Buzz Blitz"

Giving an affordable way for businesses to get the word out about their products or services online is what BuzzPlant's new marketing program, Buzz Blitz is doing. The Buzz Blitz takes a number of activities: social bookmarking, blog postings, forum discussions, social network marketing, video sharing, viral videos, iPhone apps and online press releases, and then packages them all together to create a highly effective marketing program. BuzzPlant employs all the latest online tools, websites and social networks to get the word out about products with lightening quick results.

"The Buzz Blitz is a game play that hits the internet hard and fast and gets the word out online quickly in lots of places. We help our clients impact search engine page rankings, which gives their business better visibility and drives traffic to their site, increasing not only customer base but their bottom line as well" said Hutchins.

About Bob Hutchins
Bob Hutchins is the president and Founder of The BuzzPlant and has over 13 years experience in Internet marketing and promotion and was one of the first to see the marketing potential in the new media revolution. His experience extends to online media, viral promotions, email marketing and wireless messaging. BuzzPlant is a multipurpose Internet marketing agency that develops and creates awareness and demand on a grassroots basis for music artists and companies in the entertainment and media industries. BuzzPlant focuses on books, music, movies, and event marketing to the 'Faith and Family' community. Their client roster includes Warner Bros. Records, INO Records, Twentieth Century Fox, Time-Life, Harper Collins, Zondervan, Thomas Nelson, and many more. Bob is also a partner in Ground Force Network, a leading word of mouth marketing company. Bob's book 'Faith Based Marketing', which he co-wrote with Greg Stieltra, will be released by Wiley & Sons Press this spring.


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