Tony is the right person at the right time to pioneer cutting edge, imaginative approaches for our industry, while demonstrating resourcefulness and intellectual curiosity to formulate new ideas with minimal risk to his clients.
Chicago, IL (PRWEB) September 12, 2011
Face-to-face marketing industry leader, Tony Lorenz, announced the launch of bXb Online, the first marketing agency solely focused on activating global business stories and experiences online. This new agency offers hybrid and virtual event solutions that result in experiences that global corporations and associations are seeking to deliver to their key audiences. bXb leadership will also continue delivering pivotal industry partnerships that will take the overall event marketing industry through an era of extraordinary positive change.
“Technology has activated a tremendous paradigm shift in our industry, transforming attendees from passive observers to active participants – both physically and virtually. But the agency community really hasn’t stepped up in a material way to drive innovation and experience. It’s time,” explained Tony Lorenz, founder of bXb Online. “The business-to-business event marketing industry should take its cue from the sports industry, which decades ago initially feared, but eventually embraced, broadcast radio and television. Once it did, the entire industry was favorably redefined, and the core content, the game – only became stronger. Same will be true in face-to-face events. And we won’t take decades to get there. The half-life of change demands much quicker evolution. bXb will help deliver on this promise.”
bXb Online represents a refreshing alternative to the existing approach to hybrid and virtual events typically driven by technology versus story and experience. The agency will leverage the unique qualities of online to drive deeper engagements and memorable experiences that brands seek with their audiences. Through the agency’s event strategy, creative, content development, and management solutions, bXb Online helps clients, such as American Dental Association, Professional Convention Management Association (PCMA) and others, converge their face-to-face event marketing and virtual and hybrid event strategies.
Throughout his 20-plus year career, Lorenz has been a driving force of innovation, and most recently virtual extensions within the event marketing industry. In 1992, Lorenz founded ProActive, which delivered brand-building experiences though live and fully integrated experiential marketing services for clients such as Accenture, Novartis, ESPN, HSBC, Johnson & Johnson, Navistar, and Waste Management. ProActive was acquired by Freeman in 2007.
According to Deborah Sexton, President and CEO of PCMA, “Over the past 20 years, I have seen Tony’s exceptional ability to see around the corner. He views challenges in our industry as opportunities for transformation. Tony is the right person at the right time to pioneer cutting edge, imaginative approaches for our industry, while demonstrating resourcefulness and intellectual curiosity to formulate new ideas with minimal risk to his clients. His entry into this category is a pivotal moment for the industry and its embrace of this powerful element of event marketing.”
bXb Online has forged alliances with leaders in their respective categories to provide clients the best-of-breed approach to hybrid and virtual events. These partnerships include Freeman (face-to-face event marketing), INXPO (virtual event platform), PCMA, and the Virtual Edge Institute (industry organization for digital solutions).
About bXb Online
bXb Online is the only experiential marketing agency that accelerates the power of face-to-face marketing through online business stories and experiences. Founded by industry leader Tony Lorenz, bXb Online delivers online event strategy, creative, content development, and management solutions that brands rely on to activate their business events to the next level. Headquartered in Chicago, IL, bXb Online offers clients a progressive approach to hybrid and virtual events through a unique combination of the bXb team and pivotal partnerships with world-class leaders in their respective categories, including Freeman, INXPO, Professional Convention Management Association, and the Virtual Edge Institute.
Learn how bXb Online can accelerate your event marketing strategy today: http://www.bxbonline.com.
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