Would you rather hire a sales trainer who believes that cold calling is best left in the freezer or hire a sales trainer with a far less memorable way of sharing her point of view? That is the power of a sassy sound bite
Bellevue, WA (PRWEB) September 8, 2009
Thousands of business owners, out-of-work employees, and publicity-seekers across Main Street USA and the world continue to toil in their search for new engagements and media recognition. Today, those pounding the pavement have a new tool that can kick their boring bios to the curb. It's the new Bye-Bye Boring Bio Action Guide (http://www.byebyeboringbio.com ) that shows people how to transform their bios from "boilerplate" to "really great" so they can get on with their lives and work fast.
Juetten suggests that people summarize their experience by combining four essential ingredients into a winning bio recipe -- stunning results, succinct stories, sassy sound bites, and social information to help ideal clients connect with them. That helps people quickly organize their most compelling contributions. Her time-tested bio recipes and templates are the result of writing hundreds of bios for clients since launching her boutique PR agency in 2001. These elements bring delicious and welcome relief to those who find writing about themselves a chore.
The examples, tips and templates within the new and favorably reviewed 52-page Bye-Bye Boring Bio Action Guide help people use words wisely in their website bios, social media profiles, and speaker introductions. The goal is to invite relationships and new opportunities, says Juetten, creator of this new tool and a do-it-yourself publicity expert and blogger at Main Street Media savvy Main Street Media Savvy.
"Would you rather hire a sales trainer who believes that cold calling is best left in the freezer or hire a sales trainer with a far less memorable way of sharing her point of view? That is the power of a sassy sound bite," Juetten says. "If your bio sounds like 'blah, blah, blah' to you, you can bet a decision maker is going to agree. Go deep, describe your experience in memorable, magnetic, and meaningful ways that matter to them, and the right doors will open so you can get to work and get on with your life," Juetten suggests.
"Once you write your bio, ask yourself an important question," Juetten advises. "If your ideal customer were to read your bio before meeting you, would he like what was said enough to click to other pages of your website, pick up the phone, or request a meeting? If the answer is "no," go back to the drawing board and try again."
The new Bye-Bye Boring Bio Action Guide is like having a PR expert at the ready, guiding bio writing success every step of the way. "Best of all," Juetten says, "You have the satisfaction of creating great results without having to hire an expensive writer or publicist to do it for you."
Juetten even offers a "Please Write My Bio for Me!" option. Learn more and buy at byebyeboringbio.com.
About the New Bye-Bye Boring Bio Action Guide:
The new Bye-Bye Boring Bio Action Guide is among a variety of affordable, practical, do-it-yourself publicity tools and Publici-Tea™ Express workshops DIY Publicity Expert Nancy Juetten has created to help business owners help themselves. Her mission is to guide business owners everywhere to get seen, heard, and celebrated in their own backyards and beyond without spending a fortune or wasting their time. Juetten welcomes requests for radio and television interviews and is happy to share review copies of Bye-Bye Boring Bio Action Guide with bloggers, editors, reporters, and others who wish to review it in their blogs or other media avenues.