Participating restaurants can attract and retain wine enthusiasts, a high-spending restaurant-going audience. At the same time, wine lovers like us can share special bottles of wine with friends over a terrific meal. And someone else does the dishes.
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(PRWeb UK) June 11, 2010
Restaurants, which range from perennial favourites like Angelus, Arbutus, L’Oranger, Le Cafe du Marche, Baltic, Boisdale, Le Cercle and Le Cafe Anglais to top Michelin-rated eateries such as Tom Aikens, L’ Autre Pied, Apsleys and Rasoi Vineet Bhatia, agree to permit BYO Wine Club members to bring their own wine or Champagne for no, or substantially reduced, corkage fees.
“My husband and I were thinking about how wonderful it would be to bring a favourite bottle of wine from our collection to dinner at some of London’s best restaurants. After speaking with a few restaurant industry friends, BYO Wine Club was born,” explains co-founder Khadine Johnson Rose. “Participating restaurants can attract and retain wine enthusiasts, a high-spending restaurant-going audience. At the same time, wine lovers like us can share special bottles of wine with friends over a terrific meal. And someone else gets to do the dishes.”
BYO Wine Club annual membership is initially being offered at a special launch rate of £75 (regularly £99). Membership includes access to a growing list of participating restaurants, a branded neoprene wine tote and a wealth of information about wine. Members will also benefit from partnerships with online grocer Natoora and wine retailer Nicolas, which will be offering wines this summer with an in-store bottle neck promotion called “Take Me Out to Dinner”. Listing on byowineclub.com is free for restaurants but by invitation only. All restaurants must meet the club’s high quality standards. Some venues may impose restrictions in their listings – including corkage fee (typically between £5 and £15), minimum spend, weekdays only and other reasonable limitations.
BYO Wine Club expects to have over one hundred participating restaurants across London by the end of 2010.
About BYO Wine Club (http://byowineclub.com/)
BYO Wine Club was founded by two wine lovers, Khadine and Christopher Rose. Khadine's background is in the drinks business, having worked as a brand ambassador for Remy Martin and Diageo's premium brands, amongst others. Christopher is a partner at a global law firm and an investor in two successful London restaurants. BYO Wine Club has contracted with carefully-vetted restaurants to allow its members to bring their own wine or Champagne to accompany their meals for no, or substantially reduced, corkage fees. Members book directly with the restaurants and are subject to the club’s rules, which include BYO etiquette tips and common sense “do’s and don’ts.”
Contact: Khadine Johnson Rose, Managing Director
BYO Wine Club
0845 643 2031