Easy-to-Use PlugIn Empowers WordPress Bloggers to Reach More Readers

SAN JOSE, Calif. (Business Wire EON/PRWEB ) May 19, 2008 -- To meet the needs of WordPress bloggers everywhere, Thomson Reuters (NYSE:TRI)(TSX:TRI)(LSE:TRIL)(NASDAQ:TRIN), the world’s leading provider of intelligent information, has debuted the new Calais Tagaroo plugin for the open source WordPress publishing platform from WordPress.org.

Calais Tagaroo brings automated metatagging and real-time photo search to the Web's most popular blogging platform

We are extremely pleased to provide this free utility to WordPress bloggers, enabling them to increase their blogs' search relevance and to benefit from new and emerging semantic services.

Found at http://tagaroo.opencalais.com, the Calais Tagaroo plugin makes it easy for WordPress bloggers to tag the people, places, facts and events in their blog posts – and add relevant photos from Flickr – to increase their visual appeal and search accessibility on the Web.

The Calais Tagaroo plug in works in the background while bloggers write to automatically generate tags and find related photos for selection, sizing and insertion via an easy-to-use interface. Bloggers are in control, and can add their own metatags along the way. They can also easily prioritize Tagaroo’s image search on Flickr to find the pictures that best illustrate their story.

“Calais Tagaroo brings automated metatagging and real-time photo search to the Web’s most popular blogging platform,” said Thomas Tague, Calais evangelist and project lead, Thomson Reuters. “We are extremely pleased to provide this free utility to WordPress bloggers, enabling them to increase their blogs’ search relevance and to benefit from new and emerging semantic services.”

The Calais Tagaroo plugin is easy to use. Here’s how it works:

1. Bloggers on WordPress 2.3 or above go to Tagaroo.OpenCalais.com (http://Tagaroo.OpenCalais.com) to download the plugin and get simple instructions.

2. They then go to OpenCalais.com (http://www.OpenCalais.com) to register for the Calais community and to get a Calais API key.

3. Finally, they use the WordPress settings page to paste a copy into their key space, and start drafting their next blog post.

Calais Tagaroo will start working immediately, suggesting tags for more than 100 types of things (people, companies, geographies, and organizations) and events (natural disasters, management changes, stock offerings, etc.). This vocabulary of facts and events will continue to grow every month to cover additional knowledge domains, such as sports and entertainment.

Calais Tagaroo is another component in the growing Calais toolkit. Calais delivers the power of the world’s leading semantic metadata generation service as a free and open Web service with a growing portfolio of plugins, modules and applications. To learn more about Calais Tagaroo, go to Tagaroo.OpenCalais.com (http://Tagaroo.OpenCalais.com).

About Calais

The Calais initiative supports the interoperability of content and advances Thomson Reuters’ mission to deliver pervasive intelligent information. It leverages the company’s substantial investment in semantic technologies and Natural Language Processing to offer free metadata generation services, developer tools and an open standard for the generation of semantic content. For more information or to get started with the Calais API, go to OpenCalais.com (www.OpenCalais.com).

About Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. The company combines industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries. Thomson Reuters shares are listed on the New York Stock Exchange (NYSE: TRI); Toronto Stock Exchange (TSX: TRI); London Stock Exchange (LSE: TRIL); and Nasdaq (NASDAQ: TRIN). For more information, go to www.thomsonreuters.com

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