Pioneers in Online Calendar Marketing, ECAL, Unveil Dynamic New Web Platform and Superior Software

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The globally renowned E-diary calendar marketing application was recently relaunched as ECAL, alongside an impressive new website which offers major sports, entertainment, lifestyle and media organizations a superior platform to deliver their events directly into the personal, mobile and social calendar of their clients and fans.

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As the original pioneers in calendar marketing, we’re committed to the ongoing navigation and development of the market, to deliver a better communications service.

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After founding the market in 2004, E-diary has recently rebranded its dynamic calendar marketing system as ECAL, which has been adopted worldwide by major sports, entertainment, lifestyle and media organizations in Australia, New Zealand, USA and Europe. ECAL has also unveiled its brand new website and released extensive upgrades to its events calendar software which is now fully available for users to download instantly online.

As Founder and CEO of the innovative ECAL team, Mr Patrick Barrett, reveals, “In the process of rebranding and upscaling to ECAL, we’ve retained the same famous E icon, but have developed a superior new online platform which is completely dynamic. It integrates with every major calendar program, smart phone and tablet, and can provide complete social integration via Facebook.”

“A critical difference from our old system is that the new ECAL is completely self-manageable. You can now create an ECAL account instantly on our website, login and begin using the planning and scheduling software straight away. We’ve also released subscription packages starting from as low as $39 per month following a 30 day free trial.”

The first ever online events calendar application – E-diary - was created in 2004 and quickly became popular with major organizations across the globe. Now known as ECAL, it is now being used by more than 500,000 people globally – a figure that has grown rapidly thanks to deals signed with major clients such as Fox Sports, AFL Clubs, Super Rugby, EventFinder (Australia), New Zealand Rugby Union (NZ), European Tour Golf, Premier Rugby Clubs (Europe), Major League Soccer, NCAA and Univision (USA), as well as many others.

Publishers big and small, can now use the world-leading ECAL calendar marketing system to instantly deliver their match schedules, business events, community events, TV programming, promotions and even player birthdays, directly into the personal, mobile and social diaries of their customers.

As Mr Barrett explains, “The reason why ECAL is such a compelling product and has been so widely adopted, is that it bypasses the busy inbox and delivers content-rich events information direct to the customers’ preferred personal schedule.”

“Nowadays, the inbox has become a place of chaos and is often absolutely full with spam and non-essential messaging. The average corporate globally sends or receives close to 200 messages a day, and our clients typically have email ‘open rates’ as low as 5%. So, ECAL is all about delivering ‘specific and relevant’ events information directly into the calendar, where it belongs.”

The ECAL planning and scheduling software creates a dynamic connection between the publisher and user, allowing the publisher to populate the user’s preferred calendar application or device, to suit the preferences set by the customer.

It is free for the end user, and allows them to choose which events and schedules they subscribe to, as well as the calendar application or device they want ECAL to sync to automatically.

Mr Barrett summarises the recent rebranding to ECAL and online upgrades, saying, “The advancements in calendar subscription technology has allowed us to create this dynamic platform and offer ECAL as a ‘Software-as-a-Service’ that can be enjoyed instantly by virtually any publisher, individual or organization worldwide that has a series of events to promote.”

“As the original pioneers in calendar marketing, we’re committed to the ongoing navigation and development of the market, to deliver a better communications service. Innovation lives, breathes and grows here at ECAL!”

To find out more about the dynamic online events calendar application and how to take advantage of the 30-day free trial, visit http://www.ECAL.net

About ECAL

ECAL is a dynamic ‘calendar marketing system’ that delivers events information direct into the personal, mobile, tablet and social calendar program of a company’s customers, and is currently in use worldwide by leading sports, entertainment, lifestyle and media organizations in Australia, New Zealand, USA and Europe.

ECAL allows companies to streamline their events publishing and reach their customers 100% of the time with relevant, real-time communications – going direct to the person’s calendar and avoiding the inbox chaos. Developed by the pioneers in calendar marketing, ECAL significantly increases event awareness and works to drive high-value sales, engagement and profiled customer data.

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Patrick Barrett, CEO
ECAL
+61 3 8602 0050
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