Beer Universe Announces Partnership with the California Brewers Festival -- Delivers Powerful iPhone Application to Patrons

Share Article

Beer Universe and the California Brewers Festival have partnered up to deliver a free iPhone application during its 17th annual festival presented by the Rotary Club of Point West.

California Brewers Festival iPhone App

We are especially excited about our partnership with Beer Universe and taking our event to the next level with a new California Brewers Festival iPhone application!

Beer Universe, Inc. (, a leading online beer community / e-commerce website that revolutionizes the online experience for beer enthusiasts, today announced a partnership with the California Brewers Festival. The partnership will utilize Beer Universe’s proprietary technology, database, and analytics to deliver an iPhone application to thousands of patrons during the festival slated to take place on September 17, 2011.

The California Brewers Festival will be held at Discovery Park in Sacramento, CA. This year the festival is once again in partnership with the Assistance League of Sacramento. Proceeds from the event donated to the Assistance League will support Operation School Bell providing clothing and school supplies to children in need in the Sacramento area. Over the years, the festival has raised over $250,000.

This year the California Brewers Festival has commitments from over 60 Brewers that will be pouring over 160 different brews throughout the day, including breweries like: Sierra Nevada, Boston Beer Company, and Stone Brewing. Your ticket gets you in the gate for 10 samples (additional samples at $1/per sample). Additionally, the festival will have live bands performing, a selection of food vendors, cigar selections and more.

Commenting on the partnership, Director of the California Brewers Festival Toney Sebra said, “We are especially excited about our partnership with Beer Universe and taking our event to the next level with a new California Brewers Festival iPhone application! We hope that everyone is able to download the free application so they can track their ratings throughout the festival.”

Specifically, the California Brewers Festival application powered by Beer Universe will allow users to view the list of breweries and beers at the festival, rate and take notes on beers, and see additional information about festival events. Patrons will be able to retrieve their ratings through the application as well as online through Beer Universe.

Arup Banerjee, CEO of Beer Universe, stated, “Beer Universe is thrilled to partner with a great festival like the California Brewers Festival. The iPhone application powered by Beer Universe will enable patrons to keep track of their ratings and review them long after they leave the festival.”

The festival will be available through Apple’s App Store and will be free to all consumers.

About Beer Universe
Beer Universe is a leading online community / e-commerce website that provides beer lovers with an enhanced online experience, complete with the one of the most comprehensive beer databases on the web, including profiles, user reviews and contact information, as well as a featured beer of the week, and a 'Universal Store' comprised of the best beer related products available on the web.

For more information, please visit
Contact Details: 1-877-770-BEER (2337)

About California Brewers Festival
The California Brewers Festival is holding its 17th annual festival this year with over 60 breweries from around the country participating. Each year our attendance has grown, as has the number of brewers and beers offered. The festival is fund raising for local children’s charities in the greater Sacramento area. Our major beneficiary of this event is the Sacramento Assistance League. This event is hosted, organized and put on by the Rotary Club of Point West in Sacramento, CA.

For more information, please visit:

Apple, the Apple logo, iPod, and iTunes are trademarks of Apple, Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized copying only. Don't steal music.


Share article on social media or email:

View article via:

Pdf Print