DownEast Reopens in Roseville, California, in Time for Holiday Shopping

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Newly Remodeled Location is Part of Westfield Galleria at Roseville’s Grand Reopening – DownEast Store Visitors Invited to Enter Giveaway

To celebrate the store’s grand reopening, DownEast is offering a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway.

Longtime customers and brand new shoppers alike excitedly welcomed the newly renovated DownEast Basics store in the Westfield Galleria at Roseville this past weekend. DownEast Basics, a high-style, low-price retailer of trendy fashions as well as modest clothing, originally opened at the shopping center in 2009. The store was part of the grand reopening of the Galleria after a section of the mall was damaged in last year’s arson fire.

To officially celebrate the store’s reopening, DownEast is offering customers a chance to win a shopping spree during a weeklong “Shopping’s More Fun with Your Girlfriends” giveaway.

“DownEast is extremely excited to be part of the Galleria’s return to serving the local community,” said Klane Murphy, CEO of DownEast and a former resident of Sacramento. “When we first opened this location two years ago, it quickly became a popular store with local shoppers. There was no question in my mind that we would remodel and reopen. The response to the grand reopening over the weekend was terrific, and we look forward to building on that for the holidays.”

Open several weeks ahead of the holiday shopping surge, the new store will carry the full line of DownEast clothing and accessories for women, including fall jackets and sweaters, denim, dresses and skirts, all infused with the latest fall trends

DownEast Offers “Shopping’s More Fun with Your Girlfriends” Giveaway

To celebrate the store’s grand reopening, DownEast is offering a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway from Friday, October 14, to Friday, October 21, 2011. Customers can register for the giveaway at the newly remodeled Westfield Galleria at Roseville location. The giveaway will award one lucky winner a shopping spree valued at $200 and also present a $50 gift certificate to each of four friends selected by the winner. The winner does not have to be present at the time of the drawing on Saturday, October 22, to win.

For contest updates, special offers and fashion news, customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog ( for insights from DownEast’s Product Development team.

Visit the New DownEast Basics Store in Roseville

The new DownEast Basics store is in the Westfield Galleria, in Roseville, California. It is located on the first level across from The Disney Store.

Maggie Gruber, a DownEast employee since 2009, will manage the store’s staff of five—three of whom are returning after having worked there prior to the remodel. Gruber has worked in retail for eight years and originally started with DownEast as a shift lead at the Roseville location.

About DownEast Basics
DownEast Basics ( offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

Shop for cute tops, womens sweaters, modest dresses and accessories at

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 47 locations throughout the West including in Utah, Colorado, California, Idaho, Arizona, Washington, Nevada and Wyoming.


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Kathy Cabrera
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