(PRWeb UK) June 28, 2010
Here’s an ethos behind Keypoint’s pricing structure that runs deeper than simply providing the cheapest business calls around. What Keypoint realised, it seems, when they started pushing their business communications service, was that all the major players in the industry were complicit in running what basically amounted to scams on the accounts departments of their clients. All of Keypoint’s rivals hid charges in their price structures and packages as a matter of course, with minimum chargeable call lengths and “equipment hire” fees just symptoms of a standardised illness running through the industry. Keypoint realised that it would only take one company to break the cycle and start running honest price policies for the market to switch quickly in their favour.
They did, and it has. Customers who want fair communications pricing are coming to Keypoint in droves – as much for their phone systems as for their cheapest business calls promise. Keypoint offer all the systems one would expect from a business comms expert – Virtual PBX, call forwarding, caller ID – but (and here’s the rub) individually priced rather than packaged.
Most business communications companies insist on sticking Virtual PBX (that’s Virtual Private Branch eXchange, which basically means a system that gives businesses their own switchboard), call forwarding or caller ID into packages stuffed with a lot of other options most of them will never use. It’s the same principle as charging every call at a minimum of three minutes, even if it only lasted three seconds. Prior to the welcome arrival of Keypoint, companies had no choice – if they wanted Virtual PBX, caller ID or call forwarding as part of their business phone system, they had to buy the package that contained it. Which meant, of course, paying for all those extra items they knew they were never going to use, in the same way that all those minutes they never used on the three minutes’ minimum call were paid for anyway.
According to Keypoint, and their refreshing individual items model, a company really only needs to pay for a Virtual PBX if it wants one. Same for call forwarding and caller ID. Every Keypoint business phone system is designed according to the needs of the customer, rather than the intricacies of the provider’s yearly budget – which means fair communications, for fair prices. BT and its fellow big shots must be ruing the day Keypoint ever came into existence.
Keypoint Communications, and its child company Cheap Business Calls, supply itemised phone billing and priced-per-item phone systems to UK business.