Call2Recycle® Challenges Americans to Recycle 1 Million Pounds of Batteries

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Non-profit aims to educate consumers about recycling and discover what inspires them to be green.

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We have collected more than 55 million pounds of rechargeable batteries since our program launched in 1996, but too many used batteries are still going to landfills.

Cell phones, laptops, mp3 players, cordless power tools and digital cameras all use rechargeable batteries, which can and should be recycled. Today, Call2Recycle, North America’s only free rechargeable battery and cell phone collection program, launched MyCall2Recycle, an awareness campaign designed to educate consumers and businesses on the importance and ease of battery recycling. During the campaign, consumers are asked to scour their homes and rid their attics, junk drawers and storage spaces of all used rechargeable batteries and cell phones and bring them to any of Call2Recycle’s 30,000 public drop-off locations to help the organization achieve its goal of collecting one million pounds of rechargeable batteries between now and Oct. 1.

The MyCall2Recycle campaign consists of three major components: online contests through the campaign’s website MyCall2Recycle.org; in-store giveaways for consumers who recycle their rechargeable batteries at campaign partner locations, promoted through Call2Recycle’s Facebook and Twitter pages; and a cross-country collection drive in four major markets.

As part of the MyCall2Recycle campaign, people are invited to participate in an online video contest, which launched today at MyCall2Recycle.org, by sharing their green stories about what inspires them to recycle. Between now and Oct. 1, eco-enthusiasts will have the chance to create and upload their videos, and vote on their favorites for a chance to win cutting-edge wireless gadgets. The first 100 people to upload a video that meets the contest requirements will receive a free Call2Recycle eco tote bag.

“We have collected more than 55 million pounds of rechargeable batteries since our program launched in 1996, but too many used batteries are still going to landfills,” said Carl Smith, president and CEO of Call2Recycle. “Millions of batteries are not recycled, primarily because people don’t know that they can be recycled or where to take them for recycling. Our goal with the MyCall2Recycle campaign is to collect one million pounds of batteries between now and Oct. 1, by making everyone in the U.S. and Canada aware of the free battery recycling locations in their area; and educating businesses on the advantages of becoming a free battery collection spot.”

Call2Recycle has partnered with long-time battery recycling program participants DeWALT, Lowe’s, RadioShack and Staples to build awareness of the importance of battery recycling through the MyCall2Recycle campaign. Call2Recycle’s Facebook fans and Twitter followers will be the first to learn about random prize giveaways for people spotted recycling at select retail locations across the country.

To educate consumers in major markets about the importance of rechargeable battery recycling, and to help Call2Recycle reach its campaign goal of collecting 1 million pounds of batteries between now and Oct. 1, the organization will host collection drives Sept. 20 – 26, in Atlanta, Chicago, Dallas and San Diego.

For additional details, visit MyCall2Recycle.org. Become a follower or fan at twitter.com/call2recycle or facebook.com/call2recycle.
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About Call2Recycle®
Call2Recycle® is the only free rechargeable battery and cell phone collection program in North America. Since 1994, Call2Recycle has diverted more than 55 million pounds of rechargeable batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is the most active voice promoting eco-safe reclamation and recycling of rechargeable batteries and cell phones. Call2Recycle is operated by the non-profit Rechargeable Battery Recycling Corporation (RBRC). Learn more at call2recycle.org or 877.2.RECYCLE.

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Lisa Pollack
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