Varolii Introduces Flexible Call Filtering Service : Geo-Specific Filtering Maximizes Reach While Accommodating Consumer Preferences

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Varolii Corporation has launched the nation’s first multi-stage phone call filtering service for automated communications, enabling organizations to maximize consumer reach while selectively identifying and preventing calls within a particular geographic area—either all calls or just those going to a mobile phone. Using Varolii call filtering, organizations can comply with customer contact preferences and adhere to regulatory requirements without losing the ability to communicate with the majority of their customers, many of whom prefer to be contacted by mobile phone.

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Varolii provides the greatest ability to cut through the 'noise' and get urgent notifications to the people who need them

Mobile phone usage has nearly reached the saturation point in the United States, and more consumers are opting to "cut the cord" – replacing landlines with mobile phones, or choosing to avoid landlines altogether. According to independent research firm Forrester, "Today, mobile penetration has reached 81% of U.S. households, and 12% of them eschew a traditional home phone." ("Cord-Cutting Continues Unabated," Forrester Research, Inc., May 2008). This growing trend toward mobile phone exclusivity makes it an increasingly important channel for customer communication.

Varolii call filtering service is already available via Interact™ - Varolii's award-winning, on-demand customer communications platform. It can be fully configured and activated quickly, with no third-party data-scrubbing contract or technology integration required. While other data-scrubbing services typically use a single filter, Varolii employs multiple filters and data sources to identify and prevent calls to either all numbers by discrete location or just mobile ones, including landline numbers that have been ported to wireless service. It can also help organizations gain their customers' explicit consent to receive automated calls on mobile phones, via a simple application that can be added to an existing call strategy.

"Varolii provides the greatest ability to cut through the 'noise' and get urgent notifications to the people who need them," said Jeffrey Read, executive vice president of Field Operations for Varolii. "Only Varolii strikes the right balance between adhering to stringent service commitments to get the notification out on time and providing unmatched flexibility in how and where to filter automated calls."

About Varolii Corporation

Varolii Corporation provides the on-demand software and services that help organizations create intelligent, automated conversations with their customers and employees over whichever combination of communication channels will generate the best response. Each message is carefully designed and continually optimized to improve service, increase revenue or manage unplanned events; for example, flight cancellation notices, fraud detection alerts, outage notifications, customer surveys, medication adherence notifications, payment reminders, and emergency alerts. More than 350 organizations, including many of the largest U.S. banks, airlines, wireless carriers, utilities, and healthcare organizations, trust Varolii to send more than 3.5 million messages every business day. Varolii is headquartered in Seattle with offices in the Boston and Denver metropolitan areas. For more information, visit http://www.varolii.com.

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Robin Rees
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