Varolii Introduces Flexible Call Filtering Service
Geo-Specific Filtering Maximizes Reach While Accommodating Consumer
Preferences
SEATTLE (Business Wire EON/PRWEB ) October 23, 2008 --
Varolii
Corporation has launched the nation’s
first multi-stage phone call filtering service for automated
communications, enabling organizations to maximize consumer reach
while selectively identifying and preventing calls within a particular
geographic area—either all calls or just those
going to a mobile phone. Using Varolii call filtering, organizations can
comply with customer contact preferences and adhere to regulatory
requirements without losing the ability to communicate with the majority
of their customers, many of whom prefer to be contacted by mobile phone.
Mobile phone usage has nearly reached the saturation point in the United
States, and more consumers are opting to “cut
the cord” –
replacing landlines with mobile phones, or choosing to avoid landlines
altogether. According to independent research firm Forrester, “Today,
mobile penetration has reached 81% of U.S. households, and 12% of them
eschew a traditional home phone.” (“Cord-Cutting
Continues Unabated,” Forrester Research,
Inc., May 2008). This growing trend toward mobile phone exclusivity
makes it an increasingly important channel for customer communication.
Varolii call filtering service is already available via Interact™
- Varolii’s award-winning, on-demand customer
communications platform. It can be fully configured and activated
quickly, with no third-party data-scrubbing contract or technology
integration required. While other data-scrubbing services typically use
a single filter, Varolii employs multiple filters and data sources to
identify and prevent calls to either all numbers by discrete location or
just mobile ones, including landline numbers that have been ported to
wireless service. It can also help organizations gain their customers’
explicit consent to receive automated calls on mobile phones, via a
simple application that can be added to an existing call strategy.
“Varolii provides the greatest ability to cut
through the ‘noise’
and get urgent notifications to the people who need them,”
said Jeffrey Read, executive vice president of Field Operations for
Varolii. “Only Varolii strikes the right
balance between adhering to stringent service commitments to get the
notification out on time and providing unmatched flexibility in how and
where to filter automated calls.”
About Varolii Corporation
Varolii Corporation provides the on-demand software and services that
help organizations create intelligent, automated conversations with
their customers and employees over whichever combination of
communication channels will generate the best response. Each message is
carefully designed and continually optimized to improve service,
increase revenue or manage unplanned events; for example, flight
cancellation notices, fraud detection alerts, outage notifications,
customer surveys, medication adherence notifications, payment reminders,
and emergency alerts. More than 350 organizations, including many of the
largest U.S. banks, airlines, wireless carriers, utilities, and
healthcare organizations, trust Varolii to send more than 3.5 million
messages every business day. Varolii is headquartered in Seattle with
offices in the Boston and Denver metropolitan areas. For more
information, visit www.varolii.com.
See the original story at: http://eon.businesswire.com/releases/call_filtering/mobile_phone/prweb1516644.htm
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