Telmetrics and TARGUSinfo Launch New Service to Improve Effectiveness of Direct-Response TV, Online and Print Advertising Campaigns

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Combination of Call Routing and Call Measurement Solutions Helps National Advertisers Maximize B2C Conversions by Delivering Visibility into Campaign Performance

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Giving national advertisers another tool to help allocate dollars wisely, we have combined world-class call measurement with call routing, which will help our clients measure campaign performance and track conversions

Offering national advertisers a better way to leverage the telephone-based responses from their television, Internet and print campaigns, Telmetrics, the leading provider of advertising call measurement solutions, and TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, today announced that they have expanded their existing partnership to offer national advertisers a combined call routing and call measurement solution.

The combined service provides national marketers with better visibility into advertising performance by identifying and measuring phone leads generated by their direct-response campaigns and routing those calls to the most appropriate call center or branch location to maximize conversions.

"Giving national advertisers another tool to help allocate dollars wisely, we have combined world-class call measurement with call routing, which will help our clients measure campaign performance and track conversions," said Bill Dinan, president, Telmetrics. "National advertiser clients can now more efficiently route calls generated by their campaigns and view reports that help determine campaign ROI."

Telmetrics tracks and measures consumer response to any direct-response broadcast, online or print campaign that features a call-to-action with a phone number. The addition of TARGUSinfo's On-Demand Location services routes those customer calls via a unique toll-free 800 or local number to the most appropriate local branch, franchise or call center.

"We are pleased to partner with Telmetrics to offer the industry's first combined call routing and call performance solution," said Paul McConville, executive director, TARGUSinfo. "Our patented call routing service ensures that advertisers are able to maximize their direct-response marketing by delivering a first-rate customer service experience that can be customized for each caller -- instantly directing them to the nearest service or store location based on their needs."

Meineke Car Care Centers, a leader in franchised automotive services representing more than 900 service centers worldwide, is a TARGUSinfo and Telmetrics customer and is currently using both solutions.

"Our cross-channel marketing approach to reach consumers depends on getting the right message to the right consumers at the right time," said John Vitagliano, vice president of marketing, Meineke. "Leveraging TARGUSinfo's innovative call routing to local franchises combined with Telmetrics' call measurement solutions allows us to connect the dots by measuring the end-to-end success of our advertising campaigns."

About Telmetrics, Inc.
Since 1990, media publishers, agencies and marketers have relied on Telmetrics to provide innovative call tracking solutions to help maximize the effectiveness of their marketing programs and increase revenues. Telmetrics offers the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value for Print, Internet Yellow Pages and local search; while providing marketers with a more complete ROI picture across converging media. For more information, visit

About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit

Rufus Manning    

Meggan Manson
Young & Associates, on behalf of Telmetrics, Inc.

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Rufus Manning

Meggan Manson
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