Orlando, Florida (PRWEB) March 26, 2013
Pay-Per-Click marketing has exploded and few can question the power search engines give business owners when they want to connect directly to customers.
Historically, it’s been difficult to gauge responses to advertising in any given media channel and for those advertising online, many businesses don’t measure their paid traffic response through the phone. This limits their measured responses to web analytics or asking the customer on the phone, neither of which provide the full scope of insight needed for effective decision making. “It amazes me every day when I come across companies not tracking their paid advertising, while spending a significant amount on paid advertising. With the average cost-per-click constantly increasing for businesses, tracking everything possible becomes essential. For companies happy with their results without tracking, their results can only improve” states Don Friend of Local Direct SEO.
“Especially in B2C businesses where a large portion or all of the response comes in over the phone, tracking the responses tied to paid advertising is critical to understanding campaign performance.” Don continues.
Local Directs call tracking solution is easy to install and provides clients with insight to the number of calls and recordings of the calls that came in as a result of paid advertising. For business owners that are serious about capitalizing and squeezing every dollar of ROI out of their marketing budgets a call tracking solution is imperative.
Local Direct SEO (http://www.localdirectseo.com) is an online internet marketing and call tracking company that deals in Organic SEO, Local Ranking Improvement, PPC, Content Promotion, Call Tracking, CRM Integration and helps business connect with more of their customers. Driving marketing decisions based on Analytics and Quantitative data, they have been able to help significantly expand business reach and market penetration for nationwide clients. For more information call 855-888-7265 (855-888-RANK).