Protocol Global Solutions Launches New Brand Identity

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Leading Contact Center, Case Management and Monitoring Services, and Integrated Marketing Solutions Provider Unveils New Name, Website and Logo; Reflects Solutions-Based Approach, Expanded Multi-National Presence

Protocol Global Solutions - Contact Center Services, Integrated Marketing

Giving back to our communities will always be a key focus at Protocol. We want to make a difference in the communities we live in and serve

Protocol Global Solutions, a trusted leader in global BPO services announced today it has launched a new name and brand identity.

Formerly Protocol Integrated Direct Marketing, the change to Protocol Global Solutions reflects the significant growth and evolution of the company's comprehensive contact center services, case management and monitoring services for the corrections industry, and integrated marketing services specializing in business to business and business to consumer marketing solutions.

"Our goal is to proactively add value to the relationships between our clients and their customers," said Don Norsworthy, President and CEO. "The Protocol Global Solutions name and brand identity accurately communicate our geographic reach and emphasis on creatively delivering customized business growth solutions."

Increased demand in contact center services has fueled numerous facility expansions and technology upgrades. The company currently has 9 locations in the U.S., Canada, the Philippines and Mauritius, handling more than 60 million inbound calls, 30 million outbound calls and 90 million web interactions per year.

"Customer care and sales growth demands have never been higher," said Norsworthy. "By offering only best-of-breed technology along with Protocol's unique customer oriented training and management experience, we will continue to help our clients successfully meet those demands."

As part of its new brand identity, Protocol Global Solutions has introduced a new Web site. Clients, prospects, partners and other visitors can quickly locate and learn about contact center services, case management and monitoring services for the corrections industry, and integrated marketing solutions based on the type of service or industry specialization they require.

Additionally, visitors can keep current on Protocol's substantial philanthropic activities. A special section of the site, Protocol Philanthropy, includes details on this year's charitable initiatives, including a company-wide book drive and seasonal toy and food drives.

"Giving back to our communities will always be a key focus at Protocol. We want to make a difference in the communities we live in and serve," said Norsworthy.

About Protocol Global Solutions
Protocol is your single source for Contact Center Services, Case Management and Monitoring Services, and cutting-edge Integrated Marketing Solutions. From contact center services for lead generation, customer acquisition, and retention, to up-sell, cross-sell, and winback campaigns, Protocol helps you find, interact with, and keep customers through virtually every channel and touch point. In addition, we proactively add value to the relationships between our clients and their customers with a diverse range of services, including strategic and creative campaign development; data analytics; print and mail production; and campaign dashboards.    Protocol Global Solutions has over 2,700 employees in 11 locations across the U.S. and internationally. Learn more at http://www.protocolglobalsolutions.com.

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Christine Haerich
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