# New CalPal Calorie Calculator Succeeds Where Diets Fail

## How a tiny digital device teaches people to win lose weight in 24-hour cycles

Weight loss is all about calories: If you burn more calories than you eat, you'll lose weight.

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Americans are dieting more than ever. So why, as a nation, do we keep getting fatter? It just doesn't add up -- or at least it didn't until CalPal (http://www.calpal.com)] came along.

When it comes to weight loss, counting calories works; diet pills, fad diets and gimmicks are NOT the answer. To lose weight, simple science dictates that a person needs to eat fewer calories in a 24-hour period than his or her body burns.¹ A person who burns more calories than they consume in a given day will lose weight that day. The problem is not with the weight loss science but with the math it requires. All the addition and subtraction is a hassle.

No longer. With CalPal , an easy-to-use device that's about the size of a pack of gum, a person can count calories without having to do the math. No more consulting online calorie counters, combing through food content guides or keeping detailed food intake logs.

Weight loss is a daily battle. CalPal liberates people to lose weight on their terms every day. They eat what they want, when they want, and CalPal does the rest. It allows the user to keep a running total of the calories consumed over the course of a 24-hour period and, based on a simple, scientifically proven body mass formula called BMR (short for Basal Metabolic Rate), computes exactly how many calories a person can consume to lose weight during that cycle. Since exercise is an important component of a healthy weight loss strategy, CalPal also allows you to track the calories burned during various kinds of exercise, from walking to distance running to health club workouts.

What makes CalPal especially powerful is that it shows people how to create a daily "calorie deficit." This provides the foundation for a sustainable, self-motivated, safe and highly rewarding weight loss experience. It shows users how to win the battle of the bulge by succeeding one day at a time. Overeat one day and with Cal Pal, it's easy to get right back on track to create a deficit the next 24 hours.

Counting calories isn't a new concept, but these days it's gaining credibility as perhaps the most effective way to address the issues that are literally weighing America down. To confront a growing obesity problem in the U.S., more and more cities and states are enacting laws requiring restaurants to tell their customers exactly what's on the menu from a calorie standpoint. In places like New York City, Seattle and San Francisco, restaurants are now required to furnish patrons with calorie counts for menu items.

Put CalPals in the pockets and purses of the estimated 130 million Americans who are currently dieting and the obesity epidemic might soon be history. That's because curbing caloric intake is the most direct route to weight loss. And once the pounds are off, it's the best way to manage weight, too. In fact, just carrying the CalPal itself is an instant and constant reminder to eat less.

Physicians, dieticians, nutritionists and fitness trainers concur that among the many weight loss options, a BMR-based calorie-counting strategy in conjunction with a healthy, nutritious diet and exercise, works where diet pills and fad diets do not. With CalPal, users know they are giving their bodies fewer calories than they can burn, so at the end of the day, they know they have lost weight. No ifs, ands or butts about it (except smaller butts, that is).

Not only does CalPal take care of calorie-counting hassles, the CalPal web site, http://www.calpal.com , offers a wide array of information and online support tools, including a BMR calculator , medical findings and testimonials from actual users.

CalPal is no gimmick. It's weight loss, boiled down to bring results the very first day, and to keep producing results over the long term.

¹According to the Mayo Clinic, a leading health authority, "Weight loss is all about calories: If you burn more calories than you eat, you'll lose weight."

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