Our consumer insights told us that people want more choice when it comes to cookware – we have listened and are excited to offer this completely customizable experience.
Atlanta, GA (PRWEB) November 27, 2012
Calphalon®, the leader in premium cookware and kitchenware, today announced the launch of Your Set by Calphalon, the industry’s first customizable cookware set program available exclusively on calphalon.com. For the first time, home cooks can build a cookware set based on their unique cooking styles and needs instead of purchasing a set pre-configured by the manufacturer.
“With Your Set by Calphalon, cooks are empowered to create something special,” said Kristine Sickels, Vice President of Marketing for Calphalon. “Our consumer insights told us that people want to choose cookware based on technique, and also for the recipes they love to cook. We have listened and are excited to offer this completely customizable experience. Your Set by Calphalon enables passionate cooks to cook the way they want, and brings inspiration to the kitchen in a revolutionary and individualized way.”
Calphalon’s best cookware lines are at the heart of the program. To build a set, cooks begin by selecting a five-piece base set of core pieces from either Unison Nonstick or AccuCore Stainless Steel. Then, they can add up to eight pieces from either – or both – cookware collections, including specialty pieces never before available in sets. “With Your Set by Calphalon, you can have it all – the ease and convenience of a dishwasher-safe nonstick and the classic performance of stainless steel – in one set,” said Kamie McHenry-Eckert, Senior Manager of E-Commerce for Calphalon.
The Your Set by Calphalon digital experience includes a rich array of features that enables cooks to shop not only by product but also by technique and cooking style. Products are accompanied by inspirational menu suggestions, detailed use recommendations, and educational photography and video. Cooks are also invited to share the culinary inspiration behind their custom sets on the site, as well as on Facebook, Pinterest and Twitter. It’s an experience that you can’t get anywhere else.
Your Set by Calphalon customized sets feature a multi-piece discount. Five-piece base sets are priced at $299.99 each, with add-on pieces discounted up to 40% off MSRP prices.
To experience Your Set by Calphalon, visit calphalon.com/yourset
Calphalon is a leading manufacturer of professional quality cookware, cutlery, bakeware, kitchen electrics and accessories for the home cook. Based in Atlanta, Calphalon is a part of Newell Rubbermaid’s global portfolio of leading brands.