Media Alert -- Aug. 19, 2009: Creative Partners with The Pink Agenda to Support the Fight Against Breast Cancer

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Portion of Proceeds from Pink Creative Vado Pocket Video Cam will be Donated to Help Find a Cure

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The Pink Agenda is committed to ensuring that young men and women understand that while real strides have been made in the fight against breast cancer, it remains a significant problem, affecting 1 in 8 women

What: Creative today announced it will donate a portion of the proceeds from pink Vado Pocket Video Cam sales to The Pink Agenda, an organization committed to raising money for breast cancer care and research and awareness of the disease among young professionals. This special promotion will run exclusively at Creative.com from August – December 2009.

“Creative strongly believes in supporting the fight against breast cancer, as many of our employees have been personally affected by the disease through their mothers, wives, sisters and friends,” said Steve Erickson, VP and GM of audio and video for Creative. “We’ve chosen to partner with The Pink Agenda to provide funding needed to help find a cure and promote education and awareness of this difficult disease.”

“The Pink Agenda is committed to ensuring that young men and women understand that while real strides have been made in the fight against breast cancer, it remains a significant problem, affecting 1 in 8 women,” said Marisa Renee Lee, president and founder of The Pink Agenda. “We are grateful for Creative’s support of our efforts to engage today’s generation to find tomorrow’s cure and hope that every time someone uses the Vado to capture special moments with their loved ones, they remember that their engagement in the search for a cure will allow the women we love to make memories for a long time to come.”

The Creative Vado Pocket Video Cam holds up to two hours of high-quality video and features one-touch uploading to YouTube and Photobucket. The camera also includes a removable rechargeable battery and a built-in two inch color LCD screen.

To purchase a pink Vado Pocket Video Cam please visit http://us.store.creative.com/Vado-Pocket-Video-Cam-Pink/M/B0018P0S1M.htm or for more information on the complete line of Vado pocket video cameras please visit http://www.myvado.com. For more information on The Pink Agenda visit http://www.thepinkagenda.org/.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment-anytime, anywhere.

About The Pink Agenda
The Pink Agenda is a not-for-profit 501(c) (3) organization committed to raising money for breast cancer care and research and awareness of the disease among young professionals. The organization’s efforts are intended to not only expedite the eventual discovery of a cure for the disease, but to raise awareness among young professionals, resulting in earlier detection, as well as an understanding of where to go for support and resources if ever faced with a breast cancer diagnosis. The Pink Agenda was founded by Marisa Renee Lee in 2007, two years after her mother, Lisa Mae Lee, was diagnosed with stage IV metastatic breast cancer. Although the disease claimed Lisa’s life on February 28, 2008, the courage she showed during her battle with breast cancer continues to inspire The Pink Agenda’s efforts to engage today’s generation to find tomorrow’s cure.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Vado is a registered trademark of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Susie Hayne
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