GE Enters Digital Camera Market; General Imaging Named Exclusive
Worldwide Licensee
NEW YORK (Business Wire EON/PRWEB ) February 14, 2007 --
Already one of the most trusted consumer brands in the world, GE will
soon become one of the hottest names in high-quality digital still
cameras.
GE and corporate newcomer General Imaging Co. announced today that the
two companies have reached an exclusive worldwide licensing agreement by
which General Imaging will design, manufacture and distribute an all-new
line of GE-branded digital cameras.
“We were seeking to enter the digital camera
arena and found a perfect partner,” said Brad
Irvine, GE President of Trading and Licensing. “The
cameras from General Imaging are truly worthy of the GE name,
representative of GE’s leadership in
technology and innovation.”
General Imaging Co. Chairman and CEO Hiroshi “Hugh”
Komiya said the GE brand comes with instant credibility.
”GE is a brand that consumers around the world
know and trust,” he said. “This
is a brand known for innovation and technical leadership. We fully
intend to deliver on the GE brand promise and even further enhance the
GE brand value.”
Headquartered in Torrance, California, General Imaging brings together
an all-star cast of photo industry veterans. Komiya is a former
president of Olympus Imaging Corporation.
Leading sales efforts in North America will be Rene Buhay, a former
Vice-President of Global Sales for ArcSoft who had also headed North
American sales for both Samsung and Ricoh. Noted industrial designer
Takeyoshi Kawano will be the company’s chief
designer. Kawano’s design credits include the
Sony Walkman, the Sony VAIO computer and the Olympus Stylus camera
series.
“Style will play an important part in our
product development,” Kawano noted. “Consumers
are demanding not just advanced features but stylish designs. We’re
responding to that demand with cameras that are a statement of style and
at the same time have all the latest technology.”
According to Kawano, advanced features such as image stabilization, high
ISO sensitivity, and panoramic stitching will be standard on ALL models.
“With advanced features like this on all our
cameras, it will be difficult to take a bad photo,”
he said. “GE cameras will literally change
the quality of pictures for today’s consumers.”
Entry-level GE digital cameras will start with 7 megapixels of
resolution and 2.5-inch LCD screens. Higher-end GE cameras will offer up
to 12 megapixels of resolution and 3-inch LCD screens. A photo printer
will also be included in the line.
The GE digital cameras will make their debut at the annual Photo
Marketing Association trade show, March 8-11, in Las Vegas. Cameras will
be available in North America from mid-April. Shipments to Europe and
Asia are scheduled for later this year.
Buhay believes that response to the new camera line from retailers and
consumers alike will be overwhelming.
“I’ve been in the
electronics field for many years, and the GE cameras are like nothing I’ve
ever seen before,” he said. “Our
aim is to be Number 1 in all aspects –
quality, technology, performance and value –
and these cameras will do that.”
For more information go to www.ge.com/digitalcameras.
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