Worldwide Camera Phone Installed Base Tops 1.5 Billion in 2010, Says Lyra Research

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According to a new forecast by Lyra Research, the digital imaging authority (http://www.lyra.com), camera phones have now become the most prevalent image-capture devices in the world. The global installed base of camera phones has now surpassed that of film and digital cameras combined. Lyra estimates that the installed base of camera phones will reach approximately 850 million units in 2006, and this number is expected to grow to more than 1.5 billion units in 2010 (see figure).

According to a new forecast by Lyra Research, the digital imaging authority (http://www.lyra.com), camera phones have now become the most prevalent image-capture devices in the world. The global installed base of camera phones has now surpassed that of film and digital cameras combined. Lyra estimates that the installed base of camera phones will reach approximately 850 million units in 2006, and this number is expected to grow to more than 1.5 billion units in 2010 (see figure: http://lyra6.lyra.com/unitymailimages/installed_base_of_camera_phones_thru_2010.jpg).

This camera phone market forecast is the latest addition to Lyra's Consumer Imaging Intelligence service. The complete forecast includes projections of camera phone unit shipments by sensor resolution and the numbers of images being captured, saved, and printed from this nascent class of devices.

"In less than five years since the very inception of this product category, camera phones have gone from nonexistent to predominant," comments Steve Hoffenberg, Lyra's director of consumer imaging research. "We're still in the early stages of market development for mobile imaging. Picture quality is still immature, and market penetration has largely been supply-side driven," adds Hoffenberg. "But camera phone picture quality will improve substantially over the next several years, upstream transmission bandwidth will increase, and consumers will become increasingly familiar with the incredible inherent benefit of wireless connectivity for images."

Attend Lyra's Camera Phone Forecast Presentation at Photokina

Lyra's Steve Hoffenberg will deliver a presentation called "Changing Camera Phone User Behavior" at the Picture-Taking with Mobile Imaging Devices conference on September 28, 2006, in Cologne, Germany, held as part of Photokina, the world's largest trade show for the imaging industry. Don't miss this exclusive opportunity to hear Lyra's lead consumer imaging analyst present data and analysis from Lyra's primary research and market forecasts, exploring the present and future state of camera phone usage. For more information about the Picture-Taking with Mobile Imaging Devices conference, visit http://www.imieurope.com. For more information about Photokina, see http://www.photokina-cologne.com.

Book a Lyra Analyst One-on-One at Photokina Now

Lyra is now scheduling analyst one-on-ones at Photokina. To meet with Steve Hoffenberg during the event, please e-mail (first name last name at lyra dot com) or call 1-617-454-2628 with your meeting request. A limited number of appointment times are available, and vendors are encouraged to submit a request as soon as possible.

About Lyra's Consumer Imaging Intelligence (CII) Service

Supported by an experienced team of analysts and researchers, CII provides detailed analysis of the consumer digital imaging industry, products, and services. CII's innovative approach comprehensively tracks the nuances of the complete image life cycle—from capture to viewing, to printing and storing, to sharing online and in person. The unequaled breadth and sophistication of CII's exclusive Forecast 360 deliver a wealth of actionable data on consumer imaging products, services, and behaviors.

CII offers straightforward, practical insight, including well-crafted primary market research studies, perceptive industry analyses, accessible expert consultation, targeted industry news services, convenient e-mail briefs, and tailored annual briefings. Lyra's CII is indispensable for consumer imaging companies and firms in related industries such as Amp'd Mobile, Canon, Casio, Cingular, Flickr, Fuji Photo Film, Hewlett-Packard, Kodak, Lexmark, LG, Motorola, Nikon, Nokia, Olympus, Panasonic, Pentax, Photoworks, Samsung, SanDisk, Sanyo, Shutterfly, Sony, Sony Ericsson, Sprint Nextel, Verizon Wireless, Vodafone, and others.

For more information on Lyra's CII, visit http://www.lyra.com/lh3m.nsf/DigitalPhotography or contact Lyra's Brian Jones by phone at 617-454-2641 or by e-mail at (first initial last name at lyra dot com).

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

CONTACT:

Andre Rebelo (first initial last name at lyra dot com)

Marketing Manager

Lyra Research, Inc.

617-454-2658

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