Camera Phones Exceed All Film and Digital Cameras Ever Made by 2009: Lyra Webcast Examines Growing Camera Phone Market

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Lyra Research, the digital imaging authority (http://www.lyra.com), will present its next Webcast titled "Pictures at Hand: The Burgeoning Camera Phone Market" on Wednesday, September 13, 2006, at 2 p.m. eastern daylight time (6 p.m. or 18:00 UTC). Steve Hoffenberg, Lyra's director of consumer imaging research, will host the free Webcast. Hoffenberg will present camera phone-related forecast data, survey findings, and insightful analysis on the looming opportunities and threats created by this now ubiquitous class of handheld imaging devices. The Webcast will also include audience polls and an engaging question-and-answer segment.

Lyra Research, the digital imaging authority (http://www.lyra.com), will present its next Webcast titled "Pictures at Hand: The Burgeoning Camera Phone Market" on Wednesday, September 13, 2006 at 2 p.m. eastern daylight time (6 p.m. or 18:00 UTC). Steve Hoffenberg, Lyra's director of consumer imaging research, will host the free Webcast. Hoffenberg will present camera phone-related forecast data, survey findings, and insightful analysis on the looming opportunities and threats created by this now ubiquitous class of handheld imaging devices. The Webcast will also include audience polls and an engaging question-and-answer segment.

Highlighting the magnitude and relevance of the upcoming Webcast’s topic, Hoffenberg says, "Consider this: By 2009, the cumulative number of camera phones shipped since the inception of the camera phone category in this millennium will exceed the total number of all film and digital cameras shipped in the entire history of photography since the 1800s. It is a mind-boggling forecast that is really shaking up all corners of the consumer imaging world. The Webcast will delve into the enormity of this ever-present consumer electronic device and discuss the implications for the whole of the consumer imaging business."

How to Register

To attend the free, live Webcast, visit http://www.lyra.com and click on the Webcast banner to preregister. Strong early registrations have confirmed the industry interest in this event. Lyra encourages companies to organize group meetings to view the Webcast. If you are unable to attend the live event, a Web archive will be available after the event at http://www.lyra.com.

Sponsor the Webcast

Communicate your company’s message to executives and analysts specifically interested in this topic. An exclusive sponsorship is available for this Webcast. Please contact Sandy Tobin at 1-617-454-2612 for more information on sponsoring this event or future Webcasts.

About Lyra Research's Webcasts

Lyra Research's Webcasts allow you to attend industry veterans' engaging presentations on the digital imaging industry's hot-button topics without leaving your office. Lyra's Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insight and useful data points on timely issues in the hard copy hardware and supplies industries. Attendees need only an Internet connection and browser and audio capability. No special software is required.

Related Event: Attend Lyra's Camera Phone Presentation at Photokina

Lyra's Steve Hoffenberg will deliver a presentation called "Changing Camera Phone User Behavior" at the Picture-Taking with Mobile Imaging Devices conference on September 28, 2006, in Cologne, Germany, held as part of Photokina, the world's largest trade show for the imaging industry. Don't miss this exclusive opportunity to hear Lyra's lead consumer imaging analyst present data and analysis from Lyra's primary research and market forecasts, exploring the present and future state of camera phone usage. For more information about the Picture-Taking with Mobile Imaging Devices conference, visit http://www.imieurope.com. For more information about Photokina, see http://www.photokina-cologne.com.

Book a Lyra Analyst One-on-One at Photokina Now!

Lyra is now scheduling analyst one-on-ones at Photokina. To meet with Steve Hoffenberg during the event, please e-mail (first name last name at lyra dot com) or call 1-617-454-2628 with your meeting request. A limited number of appointment times are available, and vendors are encouraged to submit a request as soon as possible.

About Lyra's Consumer Imaging Intelligence (CII) Service

Supported by an experienced team of analysts and researchers, CII provides detailed analysis of the consumer digital imaging industry, products, and services. CII's innovative approach comprehensively tracks the nuances of the complete image life cycle—from capture to viewing, to printing and storing, to sharing online and in person. The unequaled breadth and sophistication of CII's exclusive Forecast 360 deliver a wealth of actionable data on consumer imaging products, services, and behaviors.

CII offers straightforward, practical insight, including well-crafted primary market research studies, perceptive industry analyses, accessible expert consultation, targeted industry news services, convenient e-mail briefs, and tailored annual briefings. Lyra's CII is indispensable for consumer imaging companies and firms in related industries such as Amp'd Mobile, Canon, Casio, Cingular, Flickr, Fuji Photo Film, Hewlett-Packard, Kodak, Lexmark, LG, Motorola, Nikon, Nokia, Olympus, Panasonic, Pentax, Photoworks, Samsung, SanDisk, Sanyo, Shutterfly, Sony, Sony Ericsson, Sprint Nextel, Verizon Wireless, Vodafone, and others.

For more information on Lyra's CII, visit http://www.lyra.com/lh3m.nsf/DigitalPhotography or contact Lyra's Brian Jones by phone at 1-617-454-2641 or by e-mail at (first initial last name at lyra dot com).

Lyra Research: The Digital Imaging Authority

Lyra Research collaborates with imaging industry decision-makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

CONTACT:

Andre Rebelo (first initial last name at lyra dot com) Marketing Manager

Lyra Research, Inc.

617-454-2658

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