Aprimo Placed in Challengers Quadrant in Magic Quadrant for Multichannel Campaign Management, 2008

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Evaluation Based On Ability To Execute And Completeness Of Vision

Magic Quadrant for Multichannel Campaign Management, 2008

Aprimo, Inc., a global provider of software for Enterprise Marketing Management (EMM), today announced it has been positioned by Gartner, Inc. in the Challengers Quadrant in the “Magic Quadrant for Multichannel Campaign Management, 2008” report*.

Aprimo Enterprise Campaign Management (ECM) provides end to end, best of breed capabilities to manage multi-channel marketing initiatives. Designed as a Service Oriented Architecture (SOA), this web-based application addresses the needs of the business-to-business (B2B) and business-to-consumer (B2C) marketers. Aprimo offers this capability directly and in partnership with leading Marketing Service Providers.

“We are strongly committed to helping our customers realize the full potential of multi-channel campaign management," said Bill Godfrey, CEO of Aprimo. "We have strategically invested in our ECM solutions from both a development and partnership standpoint. Our customers are especially pleased with our ease of use and how seamless our campaign management functionality is integrated with the other applications within our Aprimo Enterprise platform. As multi-channel marketing evolves, the need for integration across electronic, direct, and mass marketing will grow more critical.”

"Our customer base continues to expand in the ECM arena,” said Michael Emerson, Aprimo CMO. “Our ECM product eliminates the need for our customers to compromise between the deep functionality of a point solution and the breadth of an Enterprise Marketing Management (EMM) suite. We now deliver advanced functionality such as contact optimization, offer management, dialogue management, and marketing analytics as well as integration with the rest of the marketing process.”

Gartner’s Multichannel Campaign Management Magic Quadrant defines "Challengers" as companies “that see continued investments in campaign management solutions as complementary offerings to business applications that are their core competency. Challengers have a developing understanding of the campaign management market and basic campaign management functionality. They see campaign management as an opportunity to increase revenue and retention in their installed bases, and they concentrate on established clients' needs for campaign management functionality and strategic direction, rather than on setting a visionary pace with potential requirements.“

*About the Magic Quadrant
The Magic Quadrant is copyrighted 2008, by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo:
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo’s integrated suite of applications, Aprimo Enterprise™, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies), and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo’s innovative service oriented architecture (SOA), which eliminates marketing as an island of information within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology, and telecommunications industries. For more information call + 1.317.803.4300 or visit http://www.aprimo.com.

Media Contact:
Laura Hupp
Marketing Communications Manager


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