Northwestern College Launches "NWC Alert" for Campus Emergencies or Severe Weather Announcements : Desktop Application by ActiveAccess to Be Required Installation on All Student Computers for Immediate Notification and Instructions Desktop Content Delivery Platform Also Provides Campus News and Calendar of Events

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ActiveAccess (, a desktop content delivery platform offered by BIA Information Network (BIN), announced today that Northwestern College ( in Orange City, Iowa, has launched NWC Alert, a campus-wide desktop security notification system, on the computers of all students, faculty and staff at the school. While the system is being installed for campus emergencies and severe weather warnings, it will also provide campus news and current events, weather forecasts, and information about NWC and its surrounding area.

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We take campus security very seriously at NWC and consider the flexibility of the ActiveAccess application as an important tool to help notify students and staff in an efficient manner

"We take campus security very seriously at NWC and consider the flexibility of the ActiveAccess application as an important tool to help notify students and staff in an efficient manner," said Perry Krosschell, Director of Campus Safety and Security. "I look at the efficiency of NWC Alert to help us keep everyone safe and secure while the Campus Safety team takes the necessary steps to protect the area."

To view the NWC Alert application visit or

One of the draws of ActiveAccess to Krosschell was its ability to send instant alerts to everyone on campus or just to targeted groups, such as women or campus security student volunteers. With ActiveAccess he can create text crawls or emergency alerts, depending on the severity of the issue.

NWC students will be required to install the Alert on their computers and will be prevented from logging into the campus Intranet unless they've downloaded the program (faculty and staff will have it automatically placed on NWC computers). The ActiveAccess technology behind the NWC Alert is a light-weight download that requires about as much memory as a single webpage, containing no adware, spyware or malware. Once installed it sits as an icon on a PC or Mac desktop and requires Internet access. The NWC campus is surrounded by wireless hotspots, ensuring that most of the campus community can be alerted at a moment's notice. Users will see a unique NWC Alert icon on their desktop screens – designed to reflect the school's colors and logo – which can be activated with a mouse click. During an emergency or severe weather alert, a text crawl or flashing alert will appear on the computer, providing the necessary information. Simultaneously, a screen will become visible to the left of the NWC Alert icon with emergency information and instructions. A button on the icon will link to a page at the NWC Campus Security website with current information and available updates.

On a day-to-day basis it will provide users with local and national temperature and weather, the NWC news page, and useful campus phone numbers and safety resources. When necessary it will automatically come alive once activated by Campus Safety & Security.

"Northwestern College is among other colleges that have sought ActiveAccess as the most efficient means to reach their students and alumni, whether it's solely for academics, sports or security," said Thomas Buono, President and CEO of BIA Financial Network, parent company of BIA Information Network. "Desktop applications provide an important method of communication separately from the daily clutter of email and the Internet."

Currently used by corporations, universities, and trade associations, ActiveAccess' desktop applications are expanding to the consumer market with products such as NewsView and ParentPower Index as a method to unclutter the Internet and provide convenient access to subject-specific information chosen by the user and delivered directly to the PC.

For more information on ActiveAccess and how it can be customized to deliver digital content for companies, or how it can generate new forms of revenue, visit or email to request a personal demonstration.

About Northwestern College

Northwestern College, founded in 1882, combines academic rigor with a Christian perspective for an education that earns top-10 honors in U.S. News & World Report's annual college rankings. A Northwestern education emphasizes the development of the whole person—mind, body and spirit—in a caring, Christ-centered community. Affiliated with the Reformed Church in America, Northwestern has an enrollment of 1,315 students from 30 states and 21 countries. The academic program includes more than 40 majors and numerous opportunities for off-campus study. More information is available at

About BIA Information Network

BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, VA based company focused on providing innovative digital media solutions for corporations, associations, non-profits, education, government and media companies. BIN's premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: Entercom Communications Corporation, Clear Channel, Gray Television Incorporated, Meredith Corporation, Nexstar Broadcasting, Penn State University, Direct Selling Association, National League of Cities and Public Relations Society of America-National Capital Chapter. Further information is available at:

Keyword Tags: campus security, desktop application, widget, campus emergency, content delivery platform, Web 2.0, college security

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Robert Udowitz
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