Canadian Couponers Adopting Mobile Access Faster Than UK, US Counterparts

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When Accessing Benchmark Mobile Coupon Site, Apple Devices Overwhelmingly Preferred By Consumers, According To Data From Coupon Aggregator

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With a 44% increase in mobile access rates over the last two quarters, Canada is showing its love for mobile technology.

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Coupon aggregator has released its access data for the first two quarters of 2012, and the records make clear that the ongoing transition to a mobile internet continues apace. Growth in access from mobile devices shows notable geographical divergence, with Canadian users coming in first at a 44% increase in mobile access rates over the last two quarters of 2011, bringing the mobile access share in Canada to 11.96% of total visits. The UK doesn’t lag far behind with just over 41% increase, while the United States shows significantly slower rates, but nonetheless increases at 16.36% over the previous six months.

Despite Canada’s slightly higher adoption rates, the UK remains the global leader in mobile access overall, with 15.41% of visits arriving via a mobile device. The United States once again finds itself bringing up the rear with a still-significant 9.53% of total visits originating from a mobile unit.

Apple continues to widen its lead in mobile usage even as adoption rates for iPhones and other Apple mobile devices are challenged by Android, Windows Phone and a struggling but feisty Blackberry OS. Nearly one in ten Canadian visits originate from an iPhone, iPad, or similar Apple mobile device, and the UK reports over 13% for the same category, increases of 64% and 66.42% respectively over the last six months of 2011. The US shows greater diversity of device adoption, but at 7.61% (a 42.24% increase), Apple remains the clear leader. This reflects a pattern repeated across the mobile data ecosystem, with iOS consumers reporting much higher mobile data utilization than similar demographics of Android, Blackberry, or Windows users.

For non-Apple mobile devices, in the first six months of 2012 the US jumped from 1.92% up to 2.82% of total visits over the last six months of 2011, a 46.88% increase. Canada and the UK also showed increases in non-Apple mobile device use, up 38.92% in Canada and 41.38% in the UK over the previous two quarters. is an online discount and couponing site utilized throughout the English-speaking world. The company is widely regarded as a leader in the online discount space and is consequently cited here as a benchmark for industry comparisons.

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Shannon Farrell
Fabu Marketing, Inc.
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