CanadianLiving.com January 2011 Food Trends Report

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A monthly review of food trends among Canadian home cooks

I think we’re seeing a consumer trend towards utilizing budget-friendly, in-season Canadian produce. Soup also happens to be easy on the waistline, something we all appreciate after holiday indulgences.

CANADIAN FOOD CRAVING OF THE MONTH
Searches for Soup recipes are up 760% which translates to a 44% increase over 2010. “In the middle of winter, it’s easy to turn local onions, potatoes, and carrots into soup for a filling and comforting meal,” explains CanadianLiving.com Food Editor, Colleen Tully. “This New Year, I think we’re seeing a consumer trend towards utilizing budget-friendly, in-season Canadian produce. Soup also happens to be easy on the waistline, something we all appreciate after holiday indulgences.”

WHAT'S IN

BEHIND WHAT’S IN
“We're seeing belt-tightening, budget-friendly choices in hamburger and chicken thighs this New Year, coupled with diet-friendly choices in low-fat soup and crab,” suggests Tully. “Homemade muffins made ahead also mean money is not spent on takeout breakfast foods.”

WHAT'S OUT

  •     NEW TREND: Eggplant - Down 33%
  •     NEW TREND: Lasagna - Down 16%
  •     NEW TREND: Stir fry - Down 23%
  •     Chili - Down 12%
  •     Roast beef - Down 30%

BEHIND WHAT’S OUT
“Home cooks seem disinterested in foods that require a longer prep time in 2011 - like lasagna and stir-fry - despite being great comfort foods for January. Eggplant is the biggest surprise. Often the darling of vegetarian dishes - which are enjoying a surge in traffic - it's possible home cooks are venturing out beyond the eggplant when it comes to interesting vegetarian fare. “

CanadianLiving.com has been an authority in the Canadian online food community since 1996 and welcomes over 1.3 million unique visitors monthly. For further information and interview opportunities, please contact Canadian Living Food Director, Annabelle Waugh at 416-733-7600 Ext. 4819. For the latest recipe and food trends visit http://www.canadianliving.com.

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Annabelle Waugh, Food Director
Canadian Living
416-733-7600 4819
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Colleen Tully, Online Food Editor
Canadian Living
416-733-7600 4427
Email >
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