Ecommerce Candle Shop Forsakes Google Adwords for Web 2.0 Marketing

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For several years, pay per click advertising has been the best option for promoting ecommerce ventures to customers. However, as the Internet transforms into a more social environment, Web 2.0 marketing pioneers believe being a part of the online community is a lower cost and more effective way to reach potential customers.

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The three line ads search engines promote through their pay per click advertising tend to be less than helpful. Using Web 2.0 spaces, we can reach across great distances and meet our costumers.

Google's Adwords pay per click advertising has become a mainstay for ecommerce ventures who want to ensure success on the Internet. Some Internet companies have bankrupted their business buying clicks through the search engine advertising programs. One company, Timeless Candles, has unhitched its fortunes from pay per click campaigns and upgraded to Web 2.0.

The company's president, Kevin Hodsdon, says, "I found myself in a bidding war with other candle companies. Each of us trying to out position the other nickel by nickel until my profit margins had been cut to the point where it was impossible to continue."

Web 2.0 is a concept broadly characterized by two-way interactions. Sites like FaceBook, Flickr and YouTube are often considered Web 2.0. In addition to allowing users to upload content for free, these sites encourage interaction. Specifically, these sites attract groups of people with similar interests. Their tag feature also makes it easy for users to seek out specific content of interests.

According to Hodsdon, "The three line ads search engines promote through their pay per click advertising tend to be less than helpful. Using Web 2.0 spaces, we can reach across great distances and meet our costumers." He went on to say, "Who wouldn't rather get the chance to know the person they are buying from, ask questions about a product and get some expert advice? This is the environment Web 2.0 opens up."

As the prices of the big three search engines for pay per click continue to increase, many online ventures are discovering that Web 2.0 offers a better way for connecting to potential customers. With 2.0 websites like FaceBook growing an average of 250,000 new registrations the future for Web 2.0 looks bright.

About: Timeless Candles sells Scented Jar Candles and Soy Jar Candles online and has been an innovator in the space with its initiatives like creating the first podcast dedicated to candles.

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Kevin Hodsdon

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