We could have spent millions to advertise and brand an original three-word creative domain name, but instead we jumpstarted our company with the Candy.com domain . We’ve transformed our family business with the purchase of a simple brand.
New York, New York (PRWEB) November 4, 2009
Beating out top competitors at the T.R.A.F.F.I.C. 2009 Domain Conference in New York, Greg Balestrieri and Joe Melville co-founders of CANDY.COM have won the highly coveted ‘We Get It! Award’ for demonstrating an understanding of the power of generic domain names and how they generate new business.
T.R.A.F.F.I.C. Conference attendees include domain industry leaders who control over 20 million domain names and over 50 million daily unique visitors. Organizers citing the heaviest voting in the history of the awards honored CANDY.COM’s Balestrieri and Melville over TOYS-R-US, BOBBLEHEADS.COM’s Warren Royal and OFFERS.COM’s Steve Schaffer.
“We are proud to be recognized by key players in the Internet domain name industry,” said CANDY.COM CEO, Greg Balestrieri. “The future is all about owning the hottest online real estate. Pair the built-in brand of a simple domain to a strong business plan and you’ve got a winning formula for an immediate return on your investment.”
Balestrieri and Melville, cousins who represent the third generation of the family-owned Melville Candy Company, launched CANDY.COM in July 2009 after the $3 million purchase of the candy.com domain name. The purchase price was the second-highest domain sale of 2009 behind the $5.1 million paid for toys dot com by Toys "R" Us Inc.
Candy.com, poised to become a key leader in the multi-billion dollar, recession-proof confectionery industry, was conceived two years ago when sales on Melville Candy's online store grew by 371 percent. According to Melville, “We knew then it was time to take a greater stake in the $30 billion candy industry and purchase the Candy.com domain name.”
Asked about the domain purchase Balestrieri said, " We could have spent millions to advertise and brand an original three-word creative domain name, but instead we decided to jumpstart our company with the Candy.com domain. We’ve transformed our family business with the purchase of a simple brand.”
When the cousins, bought Candy.com it was getting more than 1,000 hits a day without any marketing or content on the site. Estimates have numbers climbing to over 10,000 unique hits a day over the next 6 months. According to Melville, “If we maintain the pace we’ve hit with sales after only four months, we know the Candy.com domain will pay for itself.”
Balestrieri and Melville have already turned down offers to sell the Candy.com domain name and have been approached to franchise Candy.com. Balestrieri said, “We’re flattered investors have faith in us, but Candy.com is not for sale. Some of the offers we’ve had to franchise have been interesting so we’ll continue to explore these and other innovative ways to build the Candy.com brand.”
About Candy.com –
Candy.com is the ultimate online candy store offering unmatched quality and competitive prices for businesses, gift shops, event planners, brides and grooms, or parents wanting to add a sweet touch to a special celebration. With over 5000 candy products from trusted and well-loved brands such as Jelly Belly, Hershey, Mars, Lindt, Nestle and more, Candy.com located in Weymouth, Massachusetts is the place to go to find treats to meet all your candy needs. Candy.com ships anywhere in the U.S. via UPS. For more information go to http://www.candy.com.