Innovative Products and Preference for Healthier Confectionery Drives the Global Candy Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on the Candy Industry. The global confectionery industry picked up pace post recession as manufacturers made continued efforts to bring forth innovative products with new flavors and varieties. Preference for healthier confectionery is being recognized as an upcoming trend in the industry. Growth in the sugar confectionery market is forecast to be driven by improvement in income levels, increased availability of innovative products focusing on the specific health needs of consumers and other macroeconomic factors.

Candy: A Global Outlook

Follow us on LinkedIn – Rising commodity prices, shrunken consumer expenditures and surging raw material prices were all factors that contributed to the recessionary pressures on the candy industry. Some sub-segments, particularly seasonal candy were among the worst affected. However, gourmet chocolate, chewy and gummy candy and licorice segments registered sales growth. Another segment that remained relatively unaffected by the recession included the sugar-free gum. However, sales of most candy products picked up post recession and the market is expected to post continued positive growth through 2015. The effect of the global recession on the candy industry was in part evidenced by the decline in the number of product launches. Post-recession, manufacturers have engaged themselves in channelizing research and development activity towards long-term solutions, so as to compensate for the losses incurred during recession. Several manufacturers have modified and altered products to increase their appeal to consumers. Some of the very popular product claims include Kosher, organic and low/reduced/no sugar containing products. Products focusing on health benefits continue to lead sales as consumers turn to adopting healthier lifestyle practices.

Consumer demographics, psychographics and regional cognizance are the key determinants of consumption trends in the confectionery industry. Mapping these attributes enables global confectionery makers to undertake a comprehensive opportunity analysis. The top four markets of candy industry include Western Europe, North America, Asia Pacific and Eastern Europe. Per capita consumption of candy in mature economies range far above that of the emerging economies, leaving little space for vertical expansion, whereas, emerging economies offer higher market space for both vertical and horizontal expansion, in terms of product extension and innovation.

Gums, breath freshener and mint sales are poised to grow at a healthy rate post recession. Surprisingly, even during the recessionary period, the segment sales were not particularly affected because of low-price benefits. Simultaneous efforts by manufacturers to innovate products in terms of novel packaging techniques and new flavor introductions steered upward growth. Functionality, environmentally sustainable packaging procedures and associated health benefits such as teeth whitening and strengthening are expected to increase sales in the near future.

The research report titled “Candy: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global airline industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, Mexico, Japan, France, Germany, Italy, Russia, Spain, UK, Australia, China, Hong Kong, India, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, Argentina, Brazil, Chile, Colombia, Venezuela, and Saudi Arabia, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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