"With Sue’s experience, warmth, and enthusiasm, she is a perfect match for Candy.com and this position,” says Greg Balestrieri, CEO of Candy.com. “We expect her expertise and love of the business to have both an immediate and lasting impact on Candy.com."
Weymouth, MA (PRWEB) February 7, 2011
Online candy retailer, Candy.com announced today that Sue Gillerlain, former executive editor of Professional Candy Buyer magazine and contributing editor at Candy & Snack TODAY magazine, has been named vice president of communications. In her new post, Gillerlain will be developing and overseeing Candy.com’s editorial content, social media, and public relations as well as creating strategic industry partnerships.
Gillerlain has most recently been involved with Candy.com as a social media specialist, writing the company’s blog, and maintaining Candy.com’s Facebook fan page and Twitter account.
“With Sue’s experience, warmth, and enthusiasm, she is a perfect match for Candy.com and this position,” says Greg Balestrieri, CEO of Candy.com. “We expect her expertise and love of the business to have both an immediate and lasting impact on Candy.com.”
Gillerlain has been writing about the food and beverage industries for the past 15 years. Five of her career years were spent revitalizing Specialty Coffee Retailer magazine.
Her journalism career began at the Merchandise Mart in Chicago, where she was a corporate editor as well as the marketing editor for NeoCon, North America’s largest commercial furnishings show. From there she went on to become the managing editor of Professional Candy Buyer magazine when the publication was owned by Adams Business Media. Immediately following this position, Gillerlain was named editor-in-chief of Specialty Coffee Retailer magazine and later became a special assignment editor for the luxury retail jewelry magazine, JQ International.
Originally from Wheaton, Ill., Gillerlain graduated from Miami University in Oxford, Ohio, with a bachelor’s degree in business marketing.
Candy.com is the ultimate online candy store offering more than 6,000 candy products from 500-plus manufacturers to B2C and B2B customers. Candy.com was co-founded and launched in July 2009 by cousins Greg Balestrieri and Joe Melville. Greg and Joe represent the third generation of the family-owned Melville Candy Company of Weymouth, MA.
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