Canopy Brand Group Wins with Momenting™

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Canopy Brand Group's team of multi-talented branding experts score big with three client wins.

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Our focus on creativity, values and people are fueling the success of this agency. We don't hold back on big ideas… we welcome them everyday - Frank Sampogna, Chairman at Canopy

Canopy Brand Group, New York, and its team of multi-talented branding experts have scored big with three new client wins: GCA, Ali & Kris, and Live Gamer. The agency credits its Momenting™ platform, a unique branding concept that inspires a collaborative working relationship with clients and pushes for ideas without borders, across all channels, for the early 2013 successes.

GCA, a recognized leader in providing cash access products and services for the gaming industry in the US and abroad, selected Canopy to brand and introduce its new group of proprietary iGaming products. "The agency will be deeply involved with shaping how GCA goes to market. Our focus and experience in brand identity combined with the opportunity to work with a major player in the industry were key factors that drew us to this ground- breaking opportunity," said Marc Sampogna, Managing Director at Canopy.

The agency repositioned Ali & Kris, a juniors woven line, as a true lifestyle brand, relevant and attainable to their target audience of teens and tweens. Canopy's digital and lifestyle team will be developing a new website social media, event, and brand video program. “The 'Reality Runway' strategy, created by Canopy, is a consumer-generated content platform that inspires and aligns with the Ali & Kris brand objectives,” said Marc Sampogna.

Live Gamer, the first combined e-commerce and advertising platform that connects the world's top entertainment companies and leading brands, has selected Canopy for a proprietary branding assignment. The agency has been working closely with the client’s leadership and marketing teams in New York and Palo Alto. Details of this exciting design and digital assignment will be available later this year.

About Canopy Brand Group
Canopy Brand Group is a marketing and creative firm dedicated to the principle of consumer-driven branding, design and digital solutions. Canopy strives to turn ideas into “ownable moments” for client brands to create immediate and ongoing consumer engagement. Nestled in New York City, Canopy is a cross-channel agency, rich with big brand experience and an entrepreneurial spirit. Marc Sampogna founded the agency in 2008. Frank Sampogna, Marc’s father, joined Canopy as Chairman, building upon a distinguished career leading prominent advertising agencies and accounts.

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Ahlilah Longmire
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