Treat, Transform, Restore; Melvita's New CAPIFORCE Intense Hair Repair

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France's # 1 certified-organic beauty brand has developed CAPIFORCE. This organic collection of products restores dry, damaged hair as well as unbalanced scalps to optimal health.

Melvita the #1 organic-certified beauty brand from France, has developed CAPIFORCE Intense Hair Repair. This collection of products restores dry, damaged hair as well as unbalanced scalps to optimal health. The certified-organic formulas (sulfate and paraben-free) contain a synergy of organic ingredients sourced from around the world, including baobab, brazil nut and argan oils as well as shea butter and aloe vera. The rich, high-performance formulas deeply-penetrate to create an instant impact and hair that is healthier, stronger and glossier over time. Suitable for all hair types and scalp needs, Capiforce is the organic-certified solution for dry, damaged or chemically-processed hair and unbalanced scalps.

HAIR MASK – $28.00 for 125ml
Honey, Shea Butter and Sea Beet - Repairing
Intensely repairs and revitalises hair, restoring shine and vitality
This intensely nourishing hair mask treats dry, damaged, dull and coloured hair, making it super silky and smooth. Its rich texture “melts” into hair quickly delivering nourishment and hydration to thirsty strands. Sea Beet, shea butter and coco repair damaged tresses, and sunflower oil provides needed moisture. For best results, apply once a week on wet hair and massage into the scalp. Leave for on for several minutes and then rinse thoroughly. Hair is revitalized, repaired and regains its shine.

SPLIT ENDS SERUM – $24.00 for 30ml
Passion, Camelia, Jojoba and Argan Oils – Damaged Hair
Repairs damaged and split ends to help strengthen hair
Created for hair that is excessively dry and damaged with noticeable split ends, this serum repairs, protects and hydrates broken tresses with just a few drops. Massaged into ends, this vegetable oil “cocktail” of olive, argan, jojoba, hemp, camellia and safflower oils revitalizes and smooths broken ends, while apricot and Sea Beet soften rough hair and sunflower oil adds moisture. Use on damp or dry hair, as frequently as necessary.

DETANGLING BALM – $20.00 for 200ml
Hibiscus, Baobab and Pracaxi Oils - Protective
Detangles hair and helps prevent breakage
Smoothes dry and damaged hair, removing knots and tangles. Hibiscus-Baobab protects and nurtures the hair, while Pracaxi, Moringa and Brazil Nut intensely soften, removing tangles and making brushing easy and pain free. Sunflower Oil moisturizes for shiny, sleek hair. Use after shampooing to remove knots and tangles.

CREAM SHAMPOO – $20.00 for 200ml
Passion Fruit and Argan Oils, Shea Butter - Repairing
Repairs hair and replenishes moisture from root to tip
Developed for dry, damaged and chemically-processed hair, this cream shampoo contains Passion Fruit and Argan oils to restructure the hair, and Shea Butter to deeply moisturize. The synergy of Rice Starch, Aloe Vera and Chicory Inulin leaves hair revitalized and radiant.

BALANCING SHAMPOO – $20.00 for 200ml
Melaleuca, Cade and Copaiba - Purifying
Soothes and purifies the scalp to treat dandruff and help prevent excess oil production
Formulated for oily hair, this shampoo purifies the scalp with Copaïba Balm, Lichen, Cade, Eucalyptus and Tea Tree. Birch Sap intensely moisturizes hair from root to tip, while Ginger and Bisabolol sooth the scalp. Lipacid, a lipo protein, decreases oil production and rebalances the scalp’s PH level for shiny, healthy hair that is less oily. Dandruff is treated and prevented with the key ingredient Sodium Salicylate, keeping hair and scalp clean and balanced.

AVAILABILITY
Melvita Capiforce hair products products are available in the United States at Melvita retail stores in Seattle, San Francisco and Newport Beach, California, as well as on http://www.usa.melvita.com and select online retailers including http://www.beauty.com and http://www.skinstore.com.

ABOUT MELVITA    
Melvita offers organic-certified skin, hair and personal care for the whole family as well as nutritional supplements and its own line of organic honey that retail between $3 and $56. Founded in the Ardèche, France by beekeeper and biologist Bernard Chevilliat in 1983, Melvita (meaning “honey and life” in Latin) has always been a passionate advocate for the complete organic lifestyle. Each of Melvita’s products carries the prestigious ECOCERT certification, certifying its products are organic and ecological, including packaging and company practices. For more information and to view an inspirational video that explains the heritage and mission of Melvita, visit http://www.usa.melvita.com.

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Kristle Gaskins
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