San Diego, CA (PRWEB) March 29, 2013
In order to provide marketers in the hospitality industry a strategic and effective way to further engage their guests, Parallel 6, a creative enterprise mobile technology company, announced the release of Captive Reach Enterprise Mobile Technology Platform 10.2.0 for Hospitality. Tapping into this unique mobile technology, hotels, resorts, theme parks and other lodging entities are able to improve their guests’ brand experience, keeping more heads in their beds and building strong, revenue increasing client-customer relationships.
Captive Reach mobile technology works through beautifully branded or integrated mobile apps to connect hospitality businesses and their consumers when and where it matters most. More than just a repeat of website information, Captive Reach branded apps engages the customer based upon trends like geographic location, to push out customized messages that help influence guest behavior toward your hospitality location of choice, ultimately increasing revenue for the location.
For example, Captive Reach allows hotels to set a geo-fence around their location and send out push notifications in real-time with pre-set content when guests are near site, on-site, or even walk on or off the property. These messages can look like promotions, loyalty rewards, or even suggestions toward a hotel restaurant, retail vendor or sponsor. Captive Reach’s mobile commerce allows hotels to sell future stays, upsell current ones, communicate amenities, and promote hotel vendors directly through the hospitality brand’s mobile app, keeping more heads in their beds and increasing revenue when guests are on-site. Powerful pock insights allow the hospitality brand to analyze trends in real-time with an acute understanding of when and where guests are redeeming offers or when and where they’re visiting a local competitor.
“The way that hospitality brands interact with their guests needs to be strategic, creative, and measurable through the mobile channel,” said David Turner, CEO and President of Parallel 6. “If brands want to stay ahead of their competition and ensure that their offers are being seen and redeemed before others, then Captive Reach mobile technology is the mobile strategy to accomplish that. The way our platform is designed allows the brand to strategically meet their guests where they are, creatively draw them in through mobile messages, influence the way they transact, and then measure the success of their efforts directly to revenue growth and how it is increasing for the business as a result of the mobile channel.”
Captive Reach for Hospitality is created for clients in the United States, Latin America and Asia Pacific. The mobile technology can be a branded solution for each client or easily integrated with an existing mobile application. For more information on Parallel 6 and Captive Reach, please contact Nikki Jimenez at firstname.lastname@example.org or 619-233-7778.
About Parallel 6:
Parallel 6, a creative enterprise mobile technology company, is the creator of Captive Reach, an all-encompassing enterprise mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. With mcommerce, geo-located content management, pocket insights, gamification, image recognition, and augmented reality, Captive Reach is the mobile strategy that allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms around the globe. The firm is based in San Diego with development offices in Mexico, Ukraine, and China. For more information, visit http://www.parallel6.com.