With mobile marketing, car dealerships can connect directly to buyers in their local areas and build valuable, long-term customer relationships. - Jean Bakkes, President”
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Jacksonville, FL (PRWEB) July 18, 2012
From finding a dealer to comparing prices at dealerships, the demand is growing for mobile versions of car dealer websites. Dealer Platform, a leading provider of fully featured, turnkey car dealer websites, is helping its car dealer clients meet this demand with true mobile versions included in every website. Mobile sites bring dealers and their prospective customers closer together, making it easier for dealers to connect with buyers while they’re actively in the market for a car.
“It can be difficult to measure the impact of traditional advertising and marketing efforts that are widely broadcast to the general market,” says Jean Bakkes, president and founder of Dealer Platform. “With mobile marketing, car dealerships can connect directly to buyers in their local areas and build valuable, long-term customer relationships.”
In addition to VIN decoding, inventory management capabilities and having their sites integrated with online marketplaces such as eBay and Craigslist, Dealer Platform’s automotive retailer clients can now take advantage of true mobile features. Among these are text messaging for instantly responding to prospective buyers’ questions, location-based service that allows dealers to market to mobile device users based on current geographical locations, and QR or Quick Response codes that link potential customers directly to more information about dealerships with a quick scan of the code.
“Combined with the array of features that every Dealer Platform website includes, this new mobile version gives our clients a complete, powerful online presence that helps their best prospects easily find them and start doing business right away,” says Sid Nannuri product development and founder.
About Dealer Platform:
Dealer Platform was established in 2010 to help automotive dealerships meet the needs of tech-savvy consumers with easy-to-build websites. All sites include a robust inventory management system, optional free domain name, ebay and craigslist functionality, loan calculators, site analytics and more. The company continues to grow as it expands its offering to help dealerships keep pace with the demands of the online market.