The Changing Face of Car Hire - Leading Budget Car Rental Website rhinocarhire.com Unveiled Their Newly Refreshed Website Earlier This Week

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The new site has been completely re-designed to make the entire process of booking a hire car on-line as streamlined as possible. Several advanced features were implemented as part of the roll-out, including a new pick-up and drop-off location search. This news follows close on the heels of the surprising revelation that rhinocarhire.com would be moving their headquarters to Paphos, Cyprus earlier in the year.

Rhino Car Hire Logo

We had made some decisions upon our business strategy earlier in the year, and found that our old website was going to be something of a hurdle when it came to achieving our new business goals. We took a long hard look at where we were and where we wanted to be, and decided it made the best commercial sense to re-develop the website before moving our business forward.

Alexander Scott, at Rhino Car Hire tells us that "We had made some decisions upon our business strategy earlier in the year, and found that our old website was going to be something of a hurdle when it came to achieving our new business goals. We took a long hard look at where we were and where we wanted to be, and decided it made the best commercial sense to re-develop the website before moving our business forward."

The re-development project was far-reaching; almost every section of the site has been completely rebuilt from the ground up, with the user experience as the primary focus. It is noted that the new support and contact options seem to be far more robust than those available on the old website.

Jules Selby, for rhinocarhire.com was pleased to inform us "We have completely re-defined the entire way we do business as part of this website overhaul. We examined each business process, and highlighted any that needed to be made more efficient, and to shift the focus of all processes towards providing ultimate service to our clients. What may look like a simple facelift of our website to the public is actually a window view of an entire new operational model for us."
The new website has coincided with rhinocarhire.com expanding its list of available hire destinations, and extended its hire fleet. It is believed that the reason the new site was developed was partly due to some restrictions introduced at design stage of the old site. Julies Selby says "Our original site was very old tech, and was becoming increasingly difficult to maintain and extend. Hacing already cracked the Car Hire Cyprus market, we are now on course for the rest of the world.

When we first came up with the idea for rhinocarhire.com, none of us were web development savvy and we employed an external team to design the site. We have come to realize that this old design was fairly restrictive, so part of the purpose of re-developing the site was to give us the flexibility to implement new features and introduce new products more easily".

The site was pushed live to the public on Monday the 18th of August, and had taken almost seven months to develop, which included a full three months of unit testing. By incorporating modern website design techniques, rhinocarhire.com has been able to produce a flexible solution which integrates the entire booking, payment and tracking process, along with an effective customer support system. Alexander Scott points out that "As internet technology changes, it becomes possible to bring new and exciting site features to our customers. We have now made a firm commitment to embracing the internet as an all-in-one trading platform, moving away from our previous style of doing business. Originally we viewed the site merely as a vehicle for sales and bookings, we have now realized that it can be so much more, and this fresh new site is only the first of a series of sweeping changes, which will see us bringing innovative products to the hire vehicle market, all of which will be extremely consumer focused."

Over the last few years, rhinocarhire.com has proven itself to be a company which is pro-actively seeking to improve itself, and is committed to providing exceptional service to its clients. If this newly developed website is indicative of the depth of the changes they are planning to bring to the market sector, and is an example of the quality these changes will display, then it is likely that they are going to be exciting and industry changing.

Alexander Scott tells us that "We have huge plans, the Car Hire market has been very stagnant in recent years, and innovation has taken a back seat, with pricing becoming the driving factor for Car Hire customers . We have decided to sweep this tired old business model aside, and attempt to bring something new to the car rental industry".

Time will tell whether rhinocarhire.com have this right, although they certainly seem to be committed to their goals, and have made a great start by bringing us such an easy to navigate and simple to use new website.

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