Legal issues, cost, and maintenance of the video clips are major issues when considering using YouTube in marketing your business
Chicago, IL (PRWEB) October 18, 2012
InsuranceNavy Brokers (INB), a leading provider of car insurance quotes in Illinois expressed satisfaction over the results of using YouTube in the company's marketing campaign. This comes after two years of using the YouTube service by Insurance Navy.
Rami Snenneh, Branch Manager at INB said that his company has published about 50 YouTube video clips over the past two years, to assist the Agency in promoting its personal and commercial lines insurance. "We had a total number of over 16,000 views in the past two years, which generated a considerable number of sales inquiries."
Implementing YouTube to market the insurance business is challenging because of competition and the relative low personal interest in YouTube clips aimed at selling products or services. For that reason, "our agency produced three different types of YouTube clips that included informational, educational, and funny," Snenneh said.
InsuranceNavy produced a series of video clips to educate customers about commercial and auto insurance quotes and definitions. It also produced some informational clips about the agency. Other clips included people mimicking some celebrities to promote the agency's low car insurance rates in Chicago.
Mr. Snenneh cited several issues with regards to using YouTube video clips, including cost and maintenance. "Legal issues, cost, and maintenance of the video clips are major issues when considering using YouTube in marketing your business," he said.
Insurance Navy Brokers is a principal provider of personal and business insurance services in the States of Wisconsin, Illinois, and Indiana. The Agency represents a number of standard and non standard carriers including the Hartford, Progressive auto insurance, Utica Insurance Company, Safeco, and many more. The agency has several locations in the Chicago area.
The Agency's personal lines includes Illinois auto insurance, homeowners insurance, motorcycle insurance, and umbrella insurance. Also the Agency's offers limited services of individual health insurance and life insurance products. Commercial offerings include tow truck insurance, used car dealers insurance & bonds, contractors insurance, and other property and casualty insurance.
NAME: Rami Snenneh
2327 North Cicero Avenue
Chicago, IL 60639