NRMA Insurance Releases 2009 Reversing Visibility Index

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NRMA Insurance is calling for manufacturers to continue the trend towards introducing reversing cameras on new cars, following the results of its 2009 Reversing Visibility Index.

Both Ford and Toyota are to be congratulated on their move to introduce reversing cameras to the large vehicle category - meaning more Australian families will have access to this life saving technology

Car Insurance provider NRMA Insurance is calling for manufacturers to continue the trend towards introducing reversing cameras on new cars, following the results of its 2009 Reversing Visibility Index.

Of the 205 cars tested, five per cent scored the full five stars up from zero per cent in 2004. The improvement in the results has largely coincided with an increase in the number of reversing cameras now coming as either standard or optional features on new cars. This year the total reached 22 - up from only one in 2004.

Significantly, for the first time, cameras are now available on popular Australian built large cars, with both the Ford Falcon and Toyota Camry/Aurion introducing it as either an optional or standard feature on selected vehicles.

And NSW drivers appear set to embrace the trend with more than three quarters* (79 per cent) arguing reversing cameras are a worthwhile safety feature. In the last 12 months, almost half (46 per cent) of NSW drivers have had a "near miss" while reversing.

"Both Ford and Toyota are to be congratulated on their move to introduce reversing cameras to the large vehicle category - meaning more Australian families will have access to this life saving technology," explained Mr McDonald. "We would like to encourage other manufacturers to follow their lead.

"Less than ten years ago, no manufacturers had reversing cameras, however around half now have them on at least one of their models. And it is pleasing to see manufacturers of more affordable cars, like Kia for example, also embrace this technology.

NRMA Car Insurance spokesperson Robert McDonald said the results were pleasing, however there was still more that both manufacturers and consumers could be doing.

"Display screens are already installed in many new cars for audio, GPS and air-conditioning. This means a reversing camera can easily be added to the existing system, which hopefully means manufacturers will continue to make them available."

Mr McDonald said parents who were not looking to upgrade the family car soon could also consider purchasing a reversing camera and having it retro-fitted. A properly installed camera could improve the visibility of the car to a five-star standard.

"Although reversing cameras will improve safety significantly, there is still no substitute for adequate supervision," added Mr McDonald.

NRMA Insurance Reversing Visibility Index
This Index has been developed to encourage motorists to compare the safety design features of vehicles. This consumer tool takes into account the visible area and distance across the rear of the vehicle and whether cameras and sensors have been installed. Results are rated on a scale of zero to five stars, with a rating of five indicating better reversing visibility than all other vehicles.

The full results of NRMA Insurance's Reversing Visibility Index can be viewed at ww.nrma.com.au

  • Based on a Pure Profile survey, September 2009.

About NRMA
NRMA Insurance is an Australian insurance provider offering Car Insurance, Motorcycle Insurance, Home Insurance and more in NSW, ACT and TAS.

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David Walsh
NRMA
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