UK Motorists Driven to Distraction by Advertising on Roundabouts
One in five UK drivers claim to get distracted by adverts on roundabouts, according to a survey of 2,000 customers by Swinton the UK's leading high street insurance retailer.
Manchester, UK (PRWEB) June 9, 2009 -- Each year there are over 15,000 accidents at roundabouts in the UK.
Many local authorities allow companies to 'sponsor' roundabouts in exchange for adverts on the site, but Swinton warns that the signage can be distracting and increase the risk of accidents. These accidents can ruin drivers' no-claims bonuses and force annual car insurance premiums to rise.
In Luton, over 52 roundabouts are available to sponsor ranging in price from £1,000 to £8,000 per year, depending on size of the roundabout and traffic flow. Each sponsor gets two signs constructed on their roundabout which, in total, create an additional 104 roads signs across the borough.
Steve Chelton, from the Insurer Development Team at Swinton, said: "Roundabouts can be difficult to negotiate at the best of times and many drivers are already concerned about the number of signs on our roads. Some drivers many feel that roadside advertisements are an unnecessary distraction."
For more information contact Michael Travers or Anoushka Foster at Manchester PR agency SKV Communications on 0161 838 7770.
About Swinton:
| | - With 580 branches nationwide Swinton is the UK's largest high street insurance retailer
- Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
- Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
- With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates
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Reference
1: Department for Transport - Road Casualties in Great Britain 2006, http://www.dft.gov.uk/
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