It's the enhanced hygiene processes and virtual agent technology - that BlueSky offers at no additional charge - that really makes the difference at the dealership level when it comes to selling cars.
San Ramon, CA (Vocus) March 18, 2010
BlueSky Marketing Group, an auto dealer marketing and automotive leads provider has added a new car lead program to their growing product portfolio. The new car sales leads platform, known as Real Leads™, provides brand specific new car leads to dealerships, combined with proprietary lead hygiene and conversion services at no additional cost. BlueSky’s Real Leads is a turn-key program that combines lead acquisition, proven lead scrubbing processes and new technologies to ensure only the most promising and sellable leads are passed on to dealer partners.
“Our goal has always been to offer unique products and services to help auto dealerships nationwide increase their sales, efficiency and profitability. Real Leads™ is the latest program we have developed to help dealers focusing on new car sales. And it’s been proven to work.” said Brian Hall, President of BlueSky Marketing Group.
With over 100 years of combined automotive experience among its founders and strong support from industry partners, BlueSky developed Real Leads™ in an effort to provide the highest quality auto leads available – and guarantee it. A proprietary lead decisioning process is applied to each lead and scrubbed against multiple consumer databases and custom algorithms, to not only confirm data accuracy, but also apply a score based on its likelihood to convert to a sale. Each lead is scrutinized and either rejected, or given a rating based on lead quality.
BlueSky’s new Automotive Virtual Agent (AVA) utilizes artificial intelligence (A.I.) to engage and communicate with each lead to verify buying intent and schedule phone appointments with dealership personnel – all without human intervention. By automating the “best-practices” of the most successful dealerships, AVA professionally and consistently establishes and builds a relationship between the dealer and customer. The critical component to AVA’s artificial intelligence is its ability to decipher responses from consumers and take appropriate action based on a consumer’s reply.
Both the lead decisioning process and AVA work together to offer guaranteed lead quality and improve dealers’ proficiency at contacting and interacting with customers – ultimately leading to higher sales conversion rates. Initial studies have shown up to a 50% increase in closing rates with AVA applied to decisioned BlueSky leads compared to other industry providers.
“The combination of timing, our current product portfolio and new technologies made it clear it was time to enter and improve upon the new car leads space. Leads are a commodity that dealers must have,” continued Hall, “It’s the enhanced hygiene processes and virtual agent technology - that BlueSky offers at no additional charge - that really makes the difference at the dealership level when it comes to selling cars.”
About BlueSky Marketing Group, Inc.
BlueSky Marketing Group is a nationally recognized auto lead generation and automotive leads provider that offers a full suite of new customer acquisition and sales conversion services products for its participating automotive dealers. BlueSky Companies, Inc. is the parent company for BlueSky Marketing Group, Inc., an automotive marketing and lead generation company, and BlueSky Financial Services, Inc., a nationally licensed auto finance company.
Brian Hall, President