Carlsbad, CA (Vocus) May 11, 2010
Once upon a time, protein drinks were milky, flat and full of fat...but not anymore. XAPP®, the world’s first carbonated protein drink is now available for purchase at the more than 450 Vitamin Shoppe stores nationwide.
“We are excited to be the first national retailer to offer such an innovative protein drink,” said Katie O’Holla, category manager for The Vitamin Shoppe. “XAPP is a great addition for our existing protein drinkers and we believe it will be a fresh addition to a new, wider base of protein users.”
XAPP - 40g Lightly Carbonated Protein Drink Helps
Refresh. Refuel. Repair. Recover. Like No Other Drink Ever
“I’ve been working with The Vitamin Shoppe for years and their commitment to providing their customers with new and innovative protein products has always been a shared goal. XAPP has been in research and development since 2002. Today we have patents approved in 40 countries and counting,” stated David Jenkins, XAPP’s Co-Inventor and CEO. “It’s great to see that The Vitamin Shoppe is featuring XAPP in its drink coolers nationwide.”
XAPP delivers the protein muscles need plus vital electrolytes (sodium, potassium, magnesium, calcium). XAPP is most effective when taken immediately following a workout (within 30 minutes). University studies have confirmed that the faster protein enters the body, the quicker and more thorough your recovery. For maximum refreshment, enjoy XAPP well-chilled or over ice.
40 grams lightly carbonated liquid Whey Protein Isolate
XAPP’d with nitrogen (N2) for extra added power
9.4 grams of BCAAs
5.2 grams of Leucine
2 grams of carbs
Shawn Sherwood, XAPP