Put CarbSmart in Your Pocket: Introducing the Online Retailer's Mobile Website

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The Popular Low Carb Lifestyle e-Retailer Introduces Its Mobile Site for Low Carb Foods on the Go

m.CarbSmart.com Mobile Website

The CarbSmart.com mobile interface makes the entire shopping experience smoother and easier for our customers.

For over 12 years, CarbSmart, Inc., has made the largest selection of low carb foods available online. Now the company has made it easier for smartphone users to quickly buy their favorite CarbSmart low carbohydrate products right from their phones.

The company’s new, mobile-optimized site, http://m.CarbSmart.com, uses a streamlined interface to feature CarbSmart’s best-selling, low carb foods to make shopping by iPhone, Blackberry, or any smartphone easier than ever. The site even provides easy access to CarbSmart Magazine's 600 articles about the low carb lifestyle. The online low carb magazine is managed by Dana Carpender, author of 500 Low-Carb Recipes.

CarbSmart is well known for selling over 1,300 low-carb foods and the company’s mobile site features their top 250 items in easy-to-navigate sections. The company’s most popular low carb snacks, low carb breakfast foods, low carb baking mixes, and low carb gift baskets are easy to order all in one place. So no matter which modern mobile phone they use, they'll feel right at home.

CarbSmart's mobile site is accessible from any smartphone just by typing in http://www.carbsmart.com. The site is optimized to recognize all smartphones and automatically accesses the company's mobile site at m.carbsmart.com. Today’s web savvy smartphones let mobile visitors bookmark CarbSmart’s mobile site or save it to their smartphone’s home page for easy access to all of their favorite low carb treats.

Shopping On the Go Has Never Been Easier
The CarbSmart mobile site provides easy access to all of CarbSmart’s most popular features, as well as options unique to smartphones. Mobile customers can order simply by navigating the site’s streamlined menus and adding the products they want to their shopping cart. They can even enter the name of the item they want in the search field, which is available from any page. For customers who want to talk with one of CarbSmart’s knowledgeable customer service team members, they're just one click away using the "Click to Call" button listed on every product page.

According to CarbSmart President and Founder Andrew DiMino, "The CarbSmart.com mobile interface makes the entire shopping experience smoother and easier for our customers. Our mobile site contains all of the great products our customers have come to expect from CarbSmart, including our top-selling, low carb items with full product descriptions, photos, nutrition facts and ingredients, as well as a link to our great coupon codes and all CarbSmart magazine articles." DiMino added that now customers can read up on all things low-carb and access Dana Carpender's low-carb recipes, as well.

"We've designed the mobile site in such a way that it streamlines the ordering process," said DiMino. “You can even share CarbSmart mobile with a friend using the easy e-mail feature found on each low carb item page. Best of all, each order you place with our mobile site is protected by our Secure Shopping Buyer Protection program.”

Why Go Mobile?
The decision to go mobile was a natural progression, according to DiMino who noticed that more and more customers were accessing CarbSmart’s web site with their mobile phones.

When his customer service team noticed a significant increase in orders placed by customers using iPhones and other smartphones, along with an increased number of emails last year from customers asking when CarbSmart was going to create a mobile version of the site, DiMino knew it was the right thing to do to help enhance his customers' shopping experience.

"Add to that," said DiMino, "I'm a long-time computer geek and I actively embrace using my iPhone, my iPad, and all the latest web technologies in my daily life. So I'm excited about using our mobile-optimized site to help make our customers' shopping experience easier."

CarbSmart partnered with their long-time web site design and programming firm Solid Cactus (http://www.SolidCactus.com) and mobile commerce technology leader Unbound Commerce (http://www.UnboundCommerce.com) to build and maintain CarbSmart's mobile site.

CarbSmart’s customers can also interact with the company in social settings using http://www.facebook.com/CarbSmart and http://www.twitter.com/CarbSmart.


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Andrew DiMino
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