I have always been very selective about the businesses I endorse, because trust is my greatest asset as a consumer advocate
Hunt Valley, MD (PRWEB) March 19, 2009
CARCHEX, the industry-leading online resource for dependable extended auto warranties and vehicle inspections, today introduced Pat Goss - the nationally respected car-care expert and media personality - as the brand's official spokesman.
Goss appears weekly on MotorWeek and brings more than four decades of hands-on car maintenance and repair experience to the relationship. Goss' new role with CARCHEX marks the first time a nationally recognized maintenance expert has aligned his name and likeness with a provider of warranty and inspection services.
"I have always been very selective about the businesses I endorse, because trust is my greatest asset as a consumer advocate," Goss said. "CARCHEX does business the right way. They are a company I trust, and I look forward to sharing the CARCHEX approach and services with consumers."
As CARCHEX spokesman, Goss will introduce consumers to the company's newly redesigned website and guide them through the steps for choosing a pre-purchase inspection package or an extended vehicle warranty. As he escorts visitors through the buying and ownership experience, Goss shares his own personal advice as well.
"Through his work on MotorWeek and his columns in the Washington Post, and his popular radio programs, Pat has helped millions of drivers, earning a reputation as America's trusted neighborhood mechanic," said Jason Goldsmith, CEO of CARCHEX. "We are thrilled to have him represent our brand. With Goss and CARCHEX, drivers have an accessible and trusted resource for inspection and warranty services."
The new CARCHEX website features a Goss' Garage section, with a Tip of the Day and an Article of the Week as well as archives of previous tips and articles. Additionally, Goss' Garage car-care DVDs will be included as a gift to every consumer purchasing an extended warranty through CARCHEX.
"The car-care market has never seen a partnership of this magnitude, having someone of Pat's popularity and credibility endorse a leader that is focused on automotive inspections and warranties," said Goldsmith.
Headquartered in Hunt Valley, Md., CARCHEX is the trusted online resource for vehicle inspection and protection. An innovator in pre-purchase vehicle inspection programs, CARCHEX provides consumers with the information and tools they need to purchase or protect their vehicles and gain peace of mind. The company's commitment to protecting automotive consumers translates into an intuitive process for comparing extended warranties quotes. To inspect and protect your next car and learn valuable car-care tips from Pat Goss, visit CARCHEX online at http://www.CARCHEX.com.
About Pat Goss and Goss' Garage
As co-host on the acclaimed weekly television series MotorWeek (now in its 25th season), Pat Goss' expertise and common sense approach to car care has helped millions of owners better understand and gain confidence in their vehicles. Goss also hosts two live, weekly Goss' Garage programs in the Washington, D.C. area. His call-in radio show is broadcast Saturday mornings at 11 a.m. on WJFK 106.7, and a 30-minute television show on News Channel 8 airs Saturday mornings at 9:30 a.m.
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